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Orientation

Orientation. Welcome to the FreshLink Ambassador Team!. FreshLink Ambassador Team. Specific Goals of FreshLink.

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Orientation

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  1. Orientation Welcome to the FreshLink Ambassador Team!

  2. FreshLink Ambassador Team

  3. Specific Goals of FreshLink Work hand-in-hand with community partners to evaluate and improve the reach, adoption, and impact of farmers’ markets &theProduce Perks program among SNAP recipients living in low-income neighborhoods in Greater Cleveland, Ohio.

  4. The Nutritious Food Access Framework Barriers to Healthy Foods Applied to Cleveland & East Cleveland Farmers’ Markets

  5. Local Farmers’ Markets

  6. Target Area & Population for FreshLink 2018 Workbook Geographic Focus Population Focus • Receive SNAP benefits • Resides within one mile of a farmers' market in Cleveland or East Cleveland (& has been at that address for a minimum of one year) • Participates in food shopping for his/her household • At least 18 years of age • Child or children under 18 years of age living in the home

  7. Awareness of Farmers’ Markets Results of the FreshLink survey among SNAP recipients living near a farmers’ markets in Greater Cleveland: • 60% were not aware of a farmers’ market located near home • 75% were not aware of Produce Perks (SNAP incentive program offered at Cleveland farmers’ markets)

  8. Awareness Related to Farmers’ Market Use

  9. Steps to Developing a FreshLink Ambassador Intervention What are farmers’ market awareness and use patterns? Survey Research: Year 1 (2015) How do farmers’ markets fit into food habits? In-depth Interviews: Year 2 (2015-16)

  10. Mapping Food Habits Thirty participants selected from FreshLink Survey participants

  11. People’s Connections in Food Procurement Places Unique Place Types N Food Pantry 35 Discount Store 22 Convenience Store 18 Supermarket 16 Dollar Store 15 Farmer’s Market 15 Specialty Store 10 Supercenter 5 Warehouse Store 7 Small Grocer 3 Total 145 N = 30 people 21 people know someone at procurement place (70%) N = 10 place types People know someone at 9 place types (90%) Shape:Procurement Place People Color: Connection No Connection Size: larger = more connections LEGEND

  12. People’s Connections in Food Procurement Places Food Pantry N = 21 people go connected at Food Pantry 10 (48%) Supermarket (e.g. Safeway, QFC) N = 29 people go connected at Supermarket 9 (31%) Discount Store (e.g. Save-a-Lot, Aldi) N = 29 people go connected atDiscount Store 3 (13%) Farmers’ Market (e.g. Public Market, Farm Stand) N = 22 people go connected at Farmers’ Market 2 (10%) Shape:Procurement Place People Color: Connection No Connection Size: larger = more connections LEGEND

  13. Dissemination Channels - Social Media 30 participants selected from FreshLink Survey participants

  14. Vision Mission FreshLink bridges residents to resources to foster healthy communities To increase farmers’ market use among people receiving SNAP benefits through peer-to-peer outreach to promote awareness of and social connectedness to markets.

  15. Values • Welcoming: Members of the FreshLink team are welcoming by listening, being open minded, and personable to everyone. • Respectful: Team members view themselves as equal towards everyone they come in contact with and use active listening to empathize with others. Subject matter expertise is shared as a suggestion, not a directive. • Racial Equity: FreshLink team members recognize that not all individuals have the same opportunities to be healthy and, in Greater Cleveland, this injustice is rooted in unfair policies and practices that limit opportunities for people of color. • Educating: Members educate the community by increasing awareness of new information and resources while demonstrating educational points. • Engaging: Members possess a positive and inviting demeanor while being creative in how they approach interacting with individuals. • Connecting: By sharing personal experiences, encouraging individuals to utilize helpful resources, and welcoming back individuals returning for assistance, team members successfully connect with the community. • Inspiration: Team members will inspire communities by learning from individuals where they are at while sharing enthusiasm for and demonstrating the knowledge they possess.

  16. Racism in Our Food System USDA Food Desert Atlas (Insert Visual) • Structural Racism and Food Access • Food Deserts: • What is it? • Whydo they exist? • Where do they exist? • How do they exist & how can we improve food access in these areas? • The importance of history

  17. Inequity in Cleveland Neighborhoods Source: www.countyplanning.us/ Source: kirwaninstitute.osu.edu

  18. Inequity in Our Neighborhood(s)

  19. Racism and Racial Equity • Structural Racism and Food Access • USDA discrimination against African American/Black farmers • Limited socioeconomic mobility for people of color in the United States • Racial Equity • In society • In our food system Source: www.communityview.ca/infographic_SHR_health_equity.html

  20. Ambassadors 2018

  21. FreshLink First-time Customer Survey Front Back

  22. Questions?

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