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State of the Emergency

State of the Emergency. Georgia is at risk for manmade and natural disasters: Severe thunderstorms, tornadoes & flooding Tropical storms & hurricanes Winter ice storms Threat of terroristic attacks & pandemics. Are Georgians Ready?. When surveyed:

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State of the Emergency

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  1. www.ready.ga.gov

  2. State of the Emergency • Georgia is at risk for manmade and natural disasters: • Severe thunderstorms, tornadoes & flooding • Tropical storms & hurricanes • Winter ice storms • Threat of terroristic attacks & pandemics www.ready.ga.gov

  3. Are Georgians Ready? • When surveyed: • Almost 90% of Georgians responded that they don’t have the key components in place to survive independently for 72 hours • Only 36% of Georgians know they should be prepared for 72 hours • Nearly 70% do not have an emergency plan • Nearly 1/3 don’t have extra food & water www.ready.ga.gov

  4. Get Ready Georgia • Ready Georgia launched January 2008: • Promotes emergency preparedness statewide • Targets individuals, families and businesses • Localizes and builds on national Ready campaign • Goal: Generate action to ensure more Georgians can survive for 72 hours on their own following disaster www.ready.ga.gov

  5. Successful Messaging • One Year Post Launch • Households aware of Ready Georgia were twice as prepared than those who were not • Of those aware of Ready Georgia • 48% of households were fully prepared for a large-scale emergency • Only 20% of households were before campaign launch www.ready.ga.gov

  6. Ready Georgia • Educates & empowers Georgians to prepare for & respond to emergencies with three simple steps: • Get a kit • Make a plan • Be informed www.ready.ga.gov

  7. Prepare • Create a Ready kit of emergency supplies • Customized lists can be made by creating a Ready Profile online • Items are easily accessible & affordable www.ready.ga.gov

  8. Plan • Develop a communications plan • Customized plans with meeting places & contact information can be made by creating a Ready Profile online • Include elderly loved ones in plan & have out-of-town contacts • Plan for pets as well www.ready.ga.gov

  9. Stay Informed • Be informed about potential threats to your area & how to respond • Georgia is susceptible to nearly every type of disaster • Know your disaster risks & insurance policies • Monitor news & listen to NOAA warnings www.ready.ga.gov

  10. Family Preparedness • Families should plan together so that children know what to do • ReadyKids: games & videos to help children understand • Consider special needs of all family members, including pets www.ready.ga.gov

  11. Business Preparedness • Pandemics, Floods, Terrorist Attacks • Customizable “Ready Your Business” guide available online • Business Continuity video & presentation www.ready.ga.gov

  12. Communications Campaign • Broadcast and print PSAs and advertising • Georgia-specific Web site • Online toolkit for use by local organizations • Public relations and media outreach • Public and private partnerships • The Home Depot • EMAs www.ready.ga.gov

  13. Engaging through Social Media • Facebook • Flickr • Twitter • YouTube www.ready.ga.gov

  14. Time to Take Action • You are your family’s first line of defense • Everyone should be ready, it’s easy and affordable • Take action:Get a kit, make a plan, be informed • A solution:www.ready.ga.gov www.ready.ga.gov

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