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GPS now allows retailers to talk with the elusive non-buyer

By harnessing the power of GPS Solutions, MFour has developed an app based research solution that allows retailers to talk with the elusive non-buyer as they walk into a retail location, gather initial impressions and capture product perspectives from the critical consumer point of decision. MFour’s proprietary “geo-verification” techniques have authenticated more than 500,000 retail locations in the United States to make sure “hot spots” are pinpointed.

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GPS now allows retailers to talk with the elusive non-buyer

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  1. GPS Solutions Technology Now Allows Retailers To Talk With The Elusive ‘Non-Buyer’

  2. On-The-Go Consumer • With the advent of newer technologies and mobile connection, the on-the-go consumer has more power than ever to capture their experience and share in real-time. • Market research and technology has positioned the mobile consumer to be both the driving target for business models, and the trusted guide for future customers and prospects.

  3. Mobile Research Surveys • Gaining actionable insights into consumer behavior • By utilizing research surveys, businesses can gain insight into consumer trends, needs and marketing strategies to plan ahead of the consumer curve. • Mobile research keeps research principles of surveys in mind, businesses can depend on accurate and usable data. “With the mobile phone in the hands of millions of Americans, this is the future of our industry.” - Ben Tulchin CEO, Tulchin Research

  4. MFour - GPS Solutions • MFour’s “geo-verification” services have authenticated more than 500,000 retail locations in the United States. • Now researchers can finally talk to “non-buyers” and find what drove their final decision not to purchase the product they walked in for. • We’ve developed research solutions that can survey customers to gather initial and honest impressions and capture product perspectives from the critical consumer point of decision. “A perspective at the point-of-decision is always better than the skewed, after-the-fact one.” - Chris St. Hilaire President & CEO, MFour Mobile Research

  5. Surveys On The Go • With more than 300,000 respondents on our way to one million in 2013, our “Surveys on the Go” mobile panel is the largest, most sought after in the United States today. • Built to accommodate the mobile environment, Surveys on the Go fits the on-the-go lifestyle. Our panelists, both Facebook and Paypal verified, consistently gain a response rate of 25% or higher on surveys. This has opened the door to more efficient data collection than ever before.

  6. Mobile Entrees & Silver Screen Insights • MFour presents the two first statistically reliable, “point of emotion” restaurant patron and movie goer research tools. “Mobile Entrees” and “Silver Screen Insights”. • Our GeoIntensity® GPS technology makes our Surveys on the go app the only app that gives businesses real insights in real time. • Surveys can be completed during or after the experience to ensure the most honest and accurate responses.

  7. MFour’s Custom Technology • Our mobile research specialists design and craft mobile research packages tailored to your specific industry. • Whether you’re looking for a white-labeled survey app or state-of-the-art survey capabilities embedded into your existing technology, MFour’s Surveys on the Go technology is the solution for you.

  8. About MFour Mobile research is opening the door to consumer insights never before thought possible and MFour Mobile Research exists to help you uncover them. We design the best platform, recruit the best panels and deliver the highest-quality mobile market research in the world. Available for Droid and Apple smartphones and tablets, our Surveys on the Go app was designed by researchers and programmed by a team of the most talented in-house developers around which is why Surveys On The Go is the most downloaded, highest-rated technologically advanced native application in the mobile research market. Contact MFour today for all of your app based research needs!

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