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Relationship marketing

Relationship marketing. Master Program. Tretyak Olga Anatolievna , professor Rebiazina Vera Alexandrovna , associate professor. How Relationship Marketing course will be thought?. Teaching Methods: Lectures Guest lecture Seminars Projects Group work Exercises Presentations

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Relationship marketing

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  1. Relationship marketing Master Program Tretyak Olga Anatolievna, professor Rebiazina Vera Alexandrovna, associate professor

  2. How Relationship Marketing course will be thought? Teaching Methods: Lectures Guest lecture Seminars Projects Group work Exercises Presentations Case studies

  3. COURSE GRADING POLICY

  4. 1. Participation and contribution

  5. 2. Colloquium

  6. 3. Individual project

  7. 4. Group project

  8. 5. Final exam • a selection of questions based on all course issues and materials: • relevant textbook chapters, • lecture and seminar material, • cases discussed etc. • essay type questions.

  9. COURSE STRUCTURE

  10. COURSE CONTENT (1) • Topic 1. Relationships in Marketing • Basics of relationship marketing theory • The genesis of relationship marketing approach • Relationship drivers and relationship economics

  11. COURSE CONTENT (2) • Topic 2. Partnerships and Collaborations • Customer partnerships • Supplier partnerships • Industry and external collaborations – network approach in marketing

  12. COURSE CONTENT (3) • Topic 3. Managing the relationships • 3.1 Developing relationship marketing strategy • 3.2 Relationship technology • 3.3 Relationship management

  13. How to use Relationship Marketing in practice?

  14. Welcome to Relationship Marketing course!

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