1 / 9

Youth Demographics and Consumption Habits in East Africa

An exploration of the youth population in East Africa, their demographics, and consumption habits. Discover key insights into their lifestyles, expectations, and challenges they face.

mgood
Download Presentation

Youth Demographics and Consumption Habits in East Africa

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Demographics in the face of 2015 Some thoughts from Chilande Kuloba-Warria Youth Alive Kenya! Board Member

  2. Youth Alive Kenya-Taking Leadership, inspiring transformation. • We are committed to empower young people in Kenya to take active responsibility for their lives and shape their destiny. • We envision“a free, just and equitable society” in Kenya where young people are able to translate their aspirations and potential into productive and fulfilling life. • Our mission is to provide a platform where young people and their communities can share skills and explore innate abilities towards lasting development on a foundation of equity, justice and peace. • We have programs in Justice and Human Rights; Health; Environment and Livelihoods and Democracy and Governance

  3. Being youth in East Africa… definitions

  4. In East Africa-some numbers… • according to the “state of east Africa report of 2012” by society for international development (SID)… • the population of children under the age of fifteen increased from 53 million in 2005 to 61 million in 2010. • To put it in perspective, this 8 million increase is the population size of Burundi. • youths (15-34) was estimated at 48 million (45% of the total population) in 2010. This is expected to grow in the next 20 years to 82 million people. By 2030, 75% of East Africa’s total population will be under the age of 34 in 2030.

  5. “Being Youth” in East Africa-Lifestyles and consumption habits of urban and peri-urban youth

  6. It’s a complex world… • 52% of the youth sampled have an active sim card. 94% of them have a handset as well • Total of 70million USD per month! • Slightly over a third are connected to internet. More than half (68%) are on social networks, 90% are on facebook • Source of happiness is socializing with family (45%) and friends (29%)

  7. Summary of Key insights… • Keep cognizant of the social definitions of “youth” as well as the informal definitions and the “price” of adulthood • Divergent perceptions and expectations of youth in east Africa- • approximately 840million USD expense on phones!? Yet they are unemployed and out of school-what is the role of the parent here? • Employers’ expectation and young people skills-the complex “soft” skills of teamwork, communications, presentation, problem solving, work ethic and critical thinking • Prefer guidance to “herded”-very individualistic e.g. flop of “Kazi kwa Vijana” project in Kenya to improve youth “livelihoods”

  8. Observations… • Moving away from generalizations of “youth” unemployment and “youth” sexual and reproductive health, the “youth” voice and begin to understand youth people with a mind that is open to diversity and surprise. • The “uncomfortable” truth is that being “collectivized:” is no longer working for this increasingly individualistic group of society when looking at interventions to address their livelihood needs. • Teaching can probably still happen as a group, but the execution of the livelihood strategy (especially any business or income generating activity) should probably be done by individuals and supported at that level

  9. Thank you for listening Questions?

More Related