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US Personal Computer Industry. Presented by : Leslie Ling Philip Lam Winnie Liu. PC Industry Development. 1975 : Humble beginning as hobby computer kits in the spring of 1975 1990’s Tech boom.
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US Personal Computer Industry Presented by : Leslie Ling Philip Lam Winnie Liu
PC Industry Development 1975 : Humble beginning as hobby computer kits in the spring of 1975 1990’s Tech boom
Business Models • Big Box Stores vs. J.I.T. delivery • Continuous Innovation • Cost Leadership • Differentiation • Own Brand Retail stores • Consulting • Stripped Service – White Boxes
Business Models • Big Box Stores vs. J.I.T. delivery • Low-cost Leader • Product Differentiation • Continuous Innovation • Own Brand Retail stores • White Boxes Competition
PC Life Cycle • Customers demand convenience and value for their money • The need for speed has been diminished • (Ebay)-market for second-handed machine • Replacement cycle changed from every 2-3 years to every 5 years • Machines are upgradeable
Key Success Factors • Innovation – R&D “TABLET PC” • Product differentiation • Branding • Competitive pricing • Constantly reexamine the way to do business • After sales service • Extensive product and service lines
Future Consideration - Threats • Commodity like market • Products differ very little • Constant downward price pressure • Death of the PC • Longer replacement cycle
Future Consideration - Trends • Branching out into ancillary services – IBM • Global expansion • Acquisitions and mergers • Switch to Linux • Cheap and open source operating software • Look for smaller, cheaper and more task-specific pieces • Demand for wireless products
Mission Statement “At IBM, we strive to lead in the creation, development and manufacture of the industry's most advanced information technologies, including computer systems, software, networking systems, storage devices and microelectronics. We translate these advanced technologies into value for our customers through our professional solutions and services businesses worldwide.”
Company History • IBM was incorporated in the state of New York on June 15, 1911 as the Computing-Tabulating- Recording Company (C-T-R) • C-T-R's name was formally changed to International Business Machines Corporation (IBM) on February 14, 1924 • 1944- Automatic Sequence Controlled Calculator • 1950s- IBM 701, IBM 650 Magnetic Drum Calculator, FORTRAN • 1960s- System/360, Customer Information Control System (CICS) • 1971- Floppy Disk
Management Team Samuel Palmisano- Chairman of the Board, President, CEO; 31 years at IBM • Nicholas M. Donofrio- Senior VP, Technology & Manufacturing; 37 years at IBM • Doug T. Elix- Senior Vice President & Group Executive, Sales and Distribution; 35 years at IBM • Mark Loughridge- Chief Financial Officer, Senior VP; 27 years at IBM • Edward Lineen- Senior VP, General Counsel; 34 years at IBM • Abby Kohnstamm- Senior VP, Marketing; 11 years at IBM • J. Randall MacDonald- Senior VP, Human Resources; 4 years at IBM
Products • Hardware: Servers, storage, personal systems, printing systems • Software: DBS (Information Management), Lotus, Tivoli, WebSphere • Services: Comprehensive IT services • Finances: leading provider of financing and asset management services to companies selling or acquiring IT related products and services • Research: Develop, market and deliver leading chip technologies and services
New Strategies • Continual Innovation of IBM • Growth-driven • Reduce presence in retail PCs, application software, hard disk-drives… etc. • On-demand business strategy • Creating new leadership instead of defending existing ones • Supply Chain Improvement • Business Transformation Outsourcing • Acquisitions • Growth in Emerging Countries
First 3 Quarters of 2004 • Comparing to 2003: • Revenue increased by 9% • Pretax income increased by 10% • Diluted EPS increased by 13%