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Hamish Bose Romba, Fine. An Organisation Design Case. Challenges. Loss of direction Organisation audit confirmed Group of London Business School students mapped observed patterns of communication coordination, and culture within the agency
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Hamish Bose Romba, Fine An Organisation Design Case
Challenges • Loss of direction • Organisation audit confirmed • Group of London Business School students mapped observed patterns of communication coordination, and culture within the agency • Original synergies combining traditional advertising with interactive technology
The Players • Hamish, 15 years at VXL, leading creative director, looking for risk and challenging • Anju Bose, graduate trainee, 12 years at agency, “planning”, MBA from London Business School, formed a group to manage Iona • Jean Romba and Cedric Fine • Founders of Pinched Pimple Intermedia • Rombo, technophile designed websites • Fine, programmer analyst for Citibank