1 / 13

Persuasion

Persuasion. What is Persuasion? . Persuasion in the process of gliding people toward believing in an idea, action, or attitude. Often manipulates facts and opinions Got Milk? . Where You See Persuasion:. Commercials Ads Brochures Magazines College Pamphlets Letter to the Editor

micah
Download Presentation

Persuasion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Persuasion

  2. What is Persuasion? Persuasion in the process of gliding people toward believing in an idea, action, or attitude. Often manipulates facts and opinions Got Milk?

  3. Where You See Persuasion: • Commercials • Ads • Brochures • Magazines • College Pamphlets • Letter to the Editor • Newspaper

  4. Ways YOU use persuasion: • If you let me go out, I will… • Everybody is going so you should let me go… • I have never gotten in trouble before… • I will drive my little brother if I can borrow the car • I will pay you back if you loan me $50 • You should let me… because…

  5. Purpose • Convince someone of your point of view • Let them know why they should believe what you want them to believe and hop on your “bandwagon”

  6. Get People Thinking! Persuasive writing gets people thinking about a certain side to an issue, idea, or theory. Present new facts that others may not know about, or may not have thought about.

  7. Have an Agenda • What are you really trying to get people to think? • Keep it focused on that topic only • What DON’T you want them to think? • Avoid adding information that may introduce people to alternate ways of thinking about a topic other than what you believe. Advertisements, movies, commercials, politicians, critics and spokespeople all have an agenda in mind when presenting information to you.

  8. Know Your Audience • Supportive audience: you start with their support EX: a republican  presidential candidate at a republican rally/convention • Uncommitted audience: neutral EX: jury C. Indifferent audience: have to get them to pay attention EX: a student who wants to drop out and you have to convince them its important • Opposed audience: against you before you start EX: convincing students to want more homework

  9. The other side is WRONG • The goal of using persuasion is to not only convince someone that you’re right, but that people with the other point of view are wrong. • Know the sides of your issue, but know WHY you don’t agree with them, too. • Know how to refute counter arguments

  10. Appeal to Your Audience • There are three ways of appealing to your audience: • ETHOS: Personal Credibility (Greek for “character”) • You are a well informed, expert on the topic. You are not ranting, rather, research is used. We tend to believe those whom we respect. • LOGOS: Logical (Greek for “word”) • Facts, statistics, examples, definition, cite sources, legitimate reasons. • PATHOS: Emotional (Greek for “suffering”) • - plays off of audience’s feelings • Ex: love, anger, disgust, fear, passion, patriotism

  11. Motivation • You must motivate the audience and impact their attitude or behavior • People do things because it satisfies a need or desire • Fear also motivates people • If people are afraid of the consequences or outcomes, they might be more likely to believe or act as you do.

  12. Things to Avoid: • Don’t lecture the audience • Don’t make threats or “bully” your reader • Don’t employ guilt trips (“If you don’t do this, …) • Be careful about using the second person, “you” • You don’t want to assume things about your audience that may not be true

More Related