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Mississippi River Parkway Commission

Mississippi River Parkway Commission. Exclusive sponsorship benefits. What is the MPRC and the Great River Road?. Mississippi River Parkway Commission (MRPC)

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Mississippi River Parkway Commission

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  1. Mississippi River Parkway Commission Exclusive sponsorship benefits

  2. What is the MPRC and the Great River Road? • Mississippi River Parkway Commission (MRPC) • Established in 1938 with a mission to preserve, promote and enhance the Great River Road National Scenic Byway along the Mississippi River benefitting communities and travelers • The Great River Road • National Scenic Byway that follows the Mississippi River for 3,000 miles from the headwaters in northern Minnesota to the Gulf of Mexico • Home to charming river towns and big cities • More than 80 Interpretive Centers share the stories, history culture and heritage of the river region

  3. Robust and diverse online traffic • Estimated 350,000 total pageviews in 2018 • High average session duration—over 2 minutes • Major market representation: Chicago, Twin Cities, St. Louis, New York, Dallas-Ft. Worth and Los Angeles • 50/50 gender representation • Generationally diverse visitor demographics • 50% mobile usage

  4. Interactive mobile application • Over 14,500 downloads • Growth has been robust with an increase of 134% downloads since launch last year • Available on all platforms (Android, iOS) • Ability to add more assets to the app (including businesses and recreational trails) and utilizing “push” notifications for nearby attractions

  5. Quarterly e-newsletters to cultivated in-house mailing list • Over 20,000 subscribers • Average open rate of 25% (industry average: 17.3%) • Average click rate of 4% (industry average: 2.3%) • Engaged and well-maintained mailing list • Ability to send more frequently with increased marketing budget

  6. Engaged social media presence • Over 34,000 Facebook fans • Engaged fanbase with top posts reaching 10,000+ users organically • 64% female engagement • Ability to segment advertising and increase reach within major demographic markets

  7. Popular 10-state map featured in New York Times and other media • Currently distribute 125,000 maps in 10-state region • Engaged users who provide voluntary donations for reception • Ability to distribute an exponentially greater number to increase reach • Distribution channels in ten state network

  8. Interpretive Center representation • 80+ centers in the network welcoming thousands of visitors annually • Map distributed at the centers • Signage and/or kiosks available in centers • Diverse audiences with niche market appeal

  9. Two MRPC meetings per year • Minimum two meetings per year (semi-annual and annual meetings) hosted in spring and fall • Conference welcomes experts in various fields and disciplines • Exposure in multiple states to engage audience

  10. Exclusive three year sponsorship benefits: $150,000 • Website logo and link added to each page • Welcome screen on mobile application • Logo and link on e-newsletters in footer • Branded content through social media channels • Bottom cover banner panel on 10-state map • Branded content in available Interpretive Center locations • Opportunity for sponsored feature presentation, branded material distribution in packets and onsite signage

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