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The Defense Commissary Agency

The Defense Commissary Agency. DeCA Update. Mr. Richard S. Page. Chief Operating Officer. DeCA Performance. FY 2008 YTD Through July. Area. Area. Area. Area. Number of Events. Number of Events. Number of Events. Number of Events. Percent Change. Percent Change. Percent

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The Defense Commissary Agency

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  1. The Defense Commissary Agency DeCA Update Mr. Richard S. Page Chief Operating Officer

  2. DeCA Performance FY 2008 YTD Through July

  3. Area Area Area Area Number of Events Number of Events Number of Events Number of Events Percent Change Percent Change Percent Change Percent Change Dollar Sales Dollar Sales Dollar Sales Dollar Sales Percent Change Percent Change Percent Change Percent Change East East East East 41 41 41 41 +105% +105% +105% +105% $2.4M $2.4M $2.4M $2.4M +118% +118% +118% +118% West West West West 26 26 26 26 +30% +30% +30% +30% $.8M $.8M $.8M $.8M +14% +14% +14% +14% Total Total Total Total 67 67 67 67 +68% +68% +68% +68% $3.2M $3.2M $3.2M $3.2M +88% +88% +88% +88% Guard & Reserve Growth* * % Change Prorated Thru July 2008

  4. Than Ever! "Greener" • Sales of ECO-Friendly products continue to climb • Million Bulb CFL Goal shattered well in advance of target • Over 1.1 million sold! • Reusable bags become a million dollar business • Thermal Bags $234K • Shopping BYOB $1.0M • Over 1.4 million sold!

  5. The Sky's the Limit!!!

  6. The Sky's the Limit!!! FY 2007 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total Sales $1.41B $1.35B $1.38B $1.39B $5.54B FY 2008 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr (Proj) Total (Proj) Sales $1.46B $1.40B $1.46B $1.44B $5.76B Percentage Change 3.05% 4.04% 5.71% 3.11% 3.97% FY 2009 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Total Sales (Proj) $1.53B $1.46B $1.51B $1.50B $6.0B Percentage Over FY 2008 4.67% 4.18% 3.37% 4.64% 4.216% An Increase of Only 0.246%

  7. "When you are through changing-- you are through!" Will Rogers "Competition always involves finding new ways to win!" Pat Riley Head Coach, Miami Heat

  8. 4th of July Super Bowl Thanksgiving New Ways to Win!! • Aggressively expand and promote club packs—Focus: Perishable • Club Pack Summit • Expand case lot sales • Twice-a-year worldwide sales to continue • Increase number of region and zone sales • Expand Guard and Reserve sales • Increase focus on “Winning Weekends” • Increase focus on HBC • HBC Summit • Increase shipper and display units • Subcategory differentiation • Speed to Shelf

  9. May 2008 Worldwide Case Lot Sale DeCA East - May 2008 - $8,459,995.00 May 2007 - $7,084,161.29 ------------------------------------------- $1,375,833.71 A 19.4% increase! DeCA West - May 2008 - $6,176,008.19 May 2007 - $4,632,153.33 -------------------------------------------- $1,543,854.86 A 33.3% increase! DeCA Europe - May 2008 - $730,145.72 May 2007 - $775,105.39 -------------------------------------------- -$44,959.67 A slight -5.8% decrease!

  10. Club Pack Sales • Averaging $8M a month • $24,877,899.91 – April to June 2008 • A new three-month record! • $18,863,015.49 – January to March 2008

  11. Winning with the Basics • Vendor stocking • Distributor fill rates • Merchandising support

  12. "Miracle Man" Sergeant Merlin German

  13. Thank you!

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