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Defense Commissary Agency

Defense Commissary Agency. Partnerships. Mr. Michael J. Dowling. Director, DeCA East. Partnerships. DoD/Pentagon. Pentagon Channel Promo spots Game show Grill Sergeants News interviews Armed Forces Network Director’s video spots Kay’s Kitchen. Partnerships.

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Defense Commissary Agency

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  1. Defense Commissary Agency Partnerships Mr. Michael J. Dowling Director, DeCA East

  2. Partnerships DoD/Pentagon • Pentagon Channel • Promo spots • Game show • Grill Sergeants • News interviews • Armed Forces Network • Director’s video spots • Kay’s Kitchen

  3. Partnerships • TRICARE: It’s Your Choice, Make It Healthy • The top two military benefits—commissaries and medical (TRICARE)— have partnered to get consumers thinking about making healthy food choices to improve health and control their weight. • Commissaries and industry are encouraged to work closely with local nutrition, health and wellness, and fitness personnel for commissary “nutritional tours” and events. • “Healthy Choices for Life” is a DoD driven TRICARE initiative aimed in part at curbing the growing trends of obesity among military families. • DeCA’s tie-in under the weight management portion features an “It’s Your Choice, Make it Healthy” theme.

  4. Partnerships • Military OneSource • Whether its help with child care, personal finances, emotional support during deployments, or relocation information, etc., Military OneSource is there for military personnel and their families... 24/7/365 days a year! • Interactive Web site includes locators for education, child and elder care, online articles, referrals to military and community resources • Face-to-face counseling sessions, couples concerns, work/life balance, grief and loss, adjustment to deployment, stress management, and parenting. • Military OneSource is provided by the DoD at no cost to active duty, Guard and Reserve and their families.

  5. Mental Health Self-Assessment Program (MHSAP) • DoD funded • Provides Service personnel and their families the opportunity to learn more about mental health and alcohol use • Anonymous self-assessments offered online, via phone and installation special events • Individual assessment of symptoms and access to assistance before a problem becomes serious • Helps military families embrace healthier lifestyle • Highlights the relationship between physical and psychological health • Joint initiative launched in May—Mental Health Month • More than 200 commissaries worldwide • Free eco-friendly grocery bags and refrigerator magnets—September 2008 • “Good for your body, good for your mind, good for your wallet!” • Promoting use of commissary & online and telephone screenings of the MHSAP

  6. Partnerships Military Resale Industry • Consumer Awareness Team • American Logistics Association – trade organization • Specialize in commissary outreach • Commissary Awareness Month • Shopping sprees • Coupons

  7. Partnerships Military Exchanges • Mailers • AAFES weekly tabloids • Ads • Radio • Catalogs • Still Serving

  8. Partnerships News Media • Trade • E&C News • Military Retailer • ALA’s Executive Briefing • DoD / Military • Military News Services • Installation papers • Civilian • Army Times publications • Federal Times • Government Executive

  9. Defense Commissary Agency Thank You

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