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“ Etailing ” By : Sidsel Birch Andersen

“ Etailing ” By : Sidsel Birch Andersen. Design. User centered design and usability? -overall good and userfriendly -at times confusing -cluttered . Goals of the Site. SELL-via a simplistic purchasing method Display Products-large number of products! Appeal to Target Market

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“ Etailing ” By : Sidsel Birch Andersen

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  1. “Etailing” By: Sidsel Birch Andersen

  2. Design • User centered design and usability? -overall good and userfriendly -at times confusing -cluttered

  3. Goals of the Site • SELL-via a simplistic purchasing method • Display Products-large number of products! • Appeal to Target Market • Show Trends

  4. Strengths • Extensive variety of products in all price ranges • Large variety of brands • Better prices • Large target group • Visual merchandising • Easily accessible • Interactive website

  5. Weaknesses • Designer brands for men? • Tweens? • Clutter is design • Inability for the customer to judge the product • Cannot guarantee the presence of a specific product

  6. Opportunities • Facebook • Twitter • Expansion (Asia, South America?) • Campaigns • Opening of a store • Expansion to other customer base (retired, older)

  7. Threats • Online security- risk of fraud is higher than shopping in a store. • Competitors- capability to stand out from the rest. • Downturn of the economy

  8. Markets • Young women/men (Students) • High and low income • 18-30 (18-22 biggest group) • 500,000 emails sent out to women twice/week, 100,000 emails sent to men once/week. • 80% are women • Internet savvy • Mothers • International • Varied price range • “From highstreet to high end”

  9. Competitors • Lipsy.co.uk • Boohoo.com • HM.co.uk • Very.co.uk • Topshop • Zara • Yoox.co.uk

  10. Improvements? • Too much clutter in design • Expand mens and childrens collections • Expand target market

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