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BULGARIAN FURNITURE CLUSTER -

BULGARIAN FURNITURE CLUSTER -. Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!…. Mrs. Genoveva Christova President. Why in cluster?. How to stay competitive in increasing competition? How to keep pace with Europe?

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BULGARIAN FURNITURE CLUSTER -

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  1. BULGARIAN FURNITURE CLUSTER - Wisdom alone cannot cure the Bulgarian furniture industry, but the Team work can!… Mrs. Genoveva Christova President

  2. Why in cluster? • How to stay competitive in increasing competition? • How to keep pace with Europe? • How to be noticed when coming from a small country? FURNITURE MANUFACTURERS

  3. Why in cluster? • COMPETITIVENESS • SPECIALIZATION – COMPETITIVE ADVANTAGES • INTERNATIONALISATION/ EXPORT • OPTIMISATION + SYNERGY : common purchase of materials, common supply, etc • EFFICIENCY • MORE BUSINESS!

  4. Who are we? Bulgarian Furniture Cluster is a nationally based business organization, established in2009. There are 31 members of the cluster divided in following groups: • 22 SMEs furniture manufacturersfrom the whole supply chain • 5 design studios, • 2 NGOs – Association of Bulgarian Designers + CHERGA • 2 educational institutions -ISIA Florence + TU that have decided to join their resources, capabilities and potential with the purpose to increase their competitiveness at foreign markets!

  5. Who are we?

  6. Where are we?

  7. What are we doing?

  8. How we are doing? Coordination • Leadership (Ambitious + Energetic) • Cluster Coordination • 3 sub-groups: ( markets & logistics, innovation & product development, technology & processes) • Sharing information and resources • Equal treatment of each member (neutrality) • Mutual trust!

  9. How we are doing? Quick Win Projects • OP Competitiveness – Clusters grant scheme • Individual Grants for each member: technical modernization; ISO 9001, ERP systems, etc • CBC Projects: BFC + SFC • ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis

  10. Main cluster activity International Trade • Joint orders – LIGNA GROUP Ltd • Joint Marketing Activities - Fair participation, like: • The Sleep Event London 2010 & 2011 • Milano Design Week 2011 (via Tortona) • imm Cologne 2011 • HI Design Valencia 2013 • Trade missions (b2b) – Holzcluster Austria; The Chair Triangle in Italy

  11. Sleep event in London 2011 - 2012

  12. Economic data 2012 • Aggregate turnover of about 25 mln. Euros (5.2 mln Euros directly from cluster orders) • 4 SMEs above 50% from their turnover • Aggregate employment of 2753 people • Economic growth of 14% in the years of crisis ( as per the result in 2012)

  13. RESULTS: 2006 - 2012 • 5 685 hotel rooms in Europe • Preferred supplier for 2 Hotel Groups in Germany

  14. RESULTS: 2006 - 2012 2300 CITROEN showrooms in France 700 finished within the first 6 months of 2012

  15. RESULTS: 2006 - 2012 Dining sets for 12 Home Furniture Stores in Finland

  16. Cluster activity Education Trainings • Joint master degree in Design (ISIA Florence + NBU Sofia); graduate placements • ESF (BFC + Exemplas/UK) – skills assessment / gaps analysis • OP Competitiveness ( BFC + University of Leicester, UK) – middle management, supervision, process management

  17. Cluster activity Design Improvement • Design workshops – Black Sea 2010 & 2011 – 8 new products for cluster members • Creation of identity – critical success factor for the future of our business!!! • CHANGES collection in London and Milano

  18. Design workshop – Black Sea 2011

  19. Cluster activity FAB LAB • Cooperation with Sofia Tech Park • Fab Lab (fabrication laboratory) is a small-scale workshop offering digital fabrication ( 3D Printing) • Innovation & Design

  20. Conclusions! • The myth of Balkans’ individualism or business development via direct competition! • The competitive advantage + smart specialization of each company in the group! • Strategic approach and new way of thinking • Branding and identity • Being noticeable beyond your own borders!

  21. Thank you very much for your attention! Let’s get clustering!

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