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The Power of Life Coaching. For Recruiting and Retention. Today’s adult Students. Only 16% of college students fit the traditional model: age 18-22 years old, attending college full-time, and living on-campus
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The Power of Life Coaching For Recruiting and Retention
Today’s adult Students • Only 16% of college students fit the traditional model: age 18-22 years old, attending college full-time, and living on-campus • The “over 25” population is the fastest-growing student segment in higher education and has consistently increased during the last three decades. Stamats 2010 Conference
Why Is This Important… • Generation of revenue • Growth market • Service of minority students • Leveraging role • Intentional positioning Stamats 2010 Conference
Greatest challenges for education… 12% 5% 69%
Recruitment to retentionrecruit process • Noise • Discover • Educate • Engage • Apply/Enroll • Yield • Analyze • Signal Intelliworks
conversation to conversionlife coach process • Analyze internally and externally • Focus on “customer” needs • Deliver on experience • Establish uniqueness Intelliworks
Power of Life Coaching: Student Position • Motivate to DREAM • Beyond recruiting into crafting a life • Turn life experience into academic credit • Unique positioning of shift in life and achievement of clarity • Freedom to navigate uncertainty with confidentiality and expertise • More than impacting $$$ - a calling
Power of life coaching:coach position • Data Based • Performance Focused • Relationship Focused • Slower, Not Faster • Requires Dialogue • Requires More Heart • Requires Humility • Requires Balance • Requires Self-Responsibility The Heart of Coaching, TE Crane
Phases of transitional coaching • Foundation Phase • Connect, Expectations, Learn, Prepare • Learning Loop • Present, Permission, Purpose, Intentions • Share Perceptions • Questions to Explore • Respectfully, Reflectively Listen • Fowarding-the-Action Phase • Solicit, Suggest Options • Request Changes, Clarify Consequences • Clarify Action Commitment, Follow-up Plan • Offer Support The Heart of Coaching, TE Crane
Life Coaching goal: “DREAM” • Determine my passion (How am I?) • Reflection on who I am (Who am I?) • Exploration of God’s plan (Time for a tune up?) • Anticipation of adventure (Do I know my tools?) • Motivation to live on purpose Ultimate question: (What is my mission?)
PERSONAL Application • Listening develops relationship • Questioning provides processing opportunity • Reflecting on experiences opens possibilities • Paraphrasing allows clarification • Focusing moves toward refinement of ideas • Concluding with concrete action steps • Providing encouragement through advisement • Praying for enlightenment by Holy Spirit
Practical Implementation • Be aware of resources • Know program institution thoroughly • Know competition • Hire life coach competent personnel • Provide life coach specific training • Be aware of CAEL standards
Paint the bigger picture… • The expert is the prospect/student • Answers are inside the student • Holy Spirit in prospect/student • Personnel trained in coaching come alongside uncovering Holy Spirit • Not asking you to be something you’re not
Critical Questions • Why would coaching be worth my time? • How could I implement coaching into the recruiting-retention process? • What should I walk away prepared to do?
Landing the plane Coaching techniques provide: • Service efficiency: Seamless transitions • Leader – Follower trust: Relationship driven by the student, delivered by the Coach, inspired by the Holy Spirit • Retention increase: Building bridges helps students be successful Goal to fulfill God’s calling!
10 Key Elements of successful programs“and integration of life coaching” • Know your students • Hire good communicators • Build “hoopless” admissions and financial aid processes • Take a proactive approach to students advising • Automate routine communications • Hire faculty suited to online/adult ed teaching • Set and maintain high standards for student/faculty communication • Evaluate, evaluate, evaluate • Check your program’s vital signs regularly • Use cross functional teams to develop enhancements and improvements Intelliworks