1 / 23

What is the role of TripAdvisor APP and its use of GPS technology for digital economy ？

What is the role of TripAdvisor APP and its use of GPS technology for digital economy ？. Yue Wang. is an economy based on e-commerce network environment. relies on the Internet and web technology includes information technology and electronic commerce. A bout digital economies.

middlebrook
Download Presentation

What is the role of TripAdvisor APP and its use of GPS technology for digital economy ？

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is the role of TripAdvisor APP and its use of GPS technology for digital economy？ Yue Wang

  2. is an economy based on e-commerce • network environment. • relies on the Internet and web technology • includes information technology and electronic commerce • . About digital economies

  3. What is TripAdvisor? 350 MILLION (No author, no time)

  4. What is TripAdvisor? 320 MILLION (No author, no time)

  5. What is TripAdvisor? 290 MILLION (No author, no time)

  6. What is TripAdvisor? 6.2 MILLION MILLION (No author, no time)

  7. OVER 128,000+ What is TripAdvisor? Covering 128,000 destinations worldwide TripAdvisor is an American travel website company providing reviews of travel-related content. OVER 53 OVER MILLION 200 200 travelers per minute 5300million traveler’s photo (No author, no time)

  8. TripAdvisor – worldwide Note: For comparison purposes data above reflects Desktop only The woeld’s largest travel website

  9. The woeld’s largest travel website europe -mobile-side data 64.8m North American - Web page data 38.6m North American - mobile-side data 70.4m europe 55.6m Asia-Pacific 34.1m Middle east&Africa 4.8m Source: comScore January 2015

  10. GPS in Tripadvisor APP TripAdvisor already offers several apps for the iPhone, iPad, as well as Android, Nokia, and Palm smartphones. . TripAdvisor hopes its new acquisition of EveryTrail will enrich the quality of travel information consumers may access while on the move. A mobile website is also accessible through major mobile devices.

  11. Users who believe #1 #2 92% 70% I believe the views of people who know the proposal Users believe online reviews Source: Nielsen “Consumer Trust in Online, Social and Mobile Advertising Grows,” April 2012

  12. GPS in Tripadvisor APP The city guides can show you where you are ,plus all the great restaurants and attractions near you. Help other travelers out by writing a review of places you’ve been. Learn your surroundings. Read more about each city with background information provided by travel writers and other TripAdvisor users.

  13. UGC

  14. With social media the Raiders is a private master white paper 新媒体 Users rely on social media for information APP 工具 指南 The travel guide is the official white paper The raiders is a private master white paper 攻略

  15. With Social media Social media—— the first one of the wechat and blog

  16. TripAdvisor app impact of digital purchasing power on the Internet use crowd the use of tourism products the travel product purchase crowd TripAdvisor has a far-reaching impact on the Internet population.

  17. travel cooperation representative

  18. Hotel cooperation representative

  19. cooperation

  20. convergence

  21. Gps limitation 320x50 too small security

  22. Reference： Andrew, B., Bernard, Charles, I., J. (1996) Technology and convergence. The Economic Journal. 106(437):1034-1044 Chen, D., Doumeings, G., Vernadat, F. (2007) Architectures for enterprise integration and interoperability: Past, present and future. Computers in Industry, 59 (2008) : 647–659 Daugherty, D., Estin, M.S., and Bright, L.(2013) Exploring consumer motivation for creating user generated content. Journal of interactive advertising, 8(2):16-25 Erdal, I. J. (2007) Researching media convergence and crossmedia news production. Mapping the field. 28(2):51-61 Fotis, J.N.(2015) The use of social media and its impacts on consumer behavior: the context of holiday travel. Bournemouth University. Haltiwanger, J., Jarmin, R.S.(2000) Measuring the Digital Economy. IN: Brynjolfsson, e. and Kahin, B.(eds.) Understanding the Digital Economy Data, Tools, and Research. 2nd ed. Jenkins, H. (2004) The cultural logic of media convergence. journal of cultural studies. 7(1):33-34 Negroponte, N.(1995)Bing digital. New York: Alfred Peng, M., Yang, X.Z., Cheng, P.P.(2015) Progress in Chinese and international tourism crowding research and its implications. Tourism Tribune, 30(3):106-115 Tapscott, D.(1997)The digital economy: Promise and Peril in the Age of Networked Intelligence. New York: McGraw-Hill.

  23. Picture reference： No auther,(2012) the importance of TripAdvisor. Available from: https://www.loungeup.com/en/2012/07/20/the-importance-of-tripadvisor-and-others/[Accessed 10 January 2017]. Phua, G.(2011) TripAdvisor acquires every trail. Available from: http://appmodo.com/44299/tripadvisor-acquires-everytrail/ [Accessed 10 January 2017]. No auther,(2013) TripAdvisor city guides app. Available from: http://www.morningkawa.com/2013/08/tripadvisor-city-guides-app.html [Accessed 10 January 2017].

More Related