Stakeholder Seminar – 8 May, 2009 Leuven

1. Development and delivery of pedagogically-rich education and training materials Raimondo Sepe Stakeholder Seminar– 8 May, 2009 Leuven

2. The aim is development and delivery of pedagogically-rich education and training materials for Master Class usage max. 2 ECTS; 50 hours of study load It involves the creation, development and testing of cutting-edge (distance didactics) learning materials, and/or the adaptation thereof.

3. The Master Class on entrepreneurship, is delivered fully online, in English, for distance education students entering into the business pilot. To target (and animate) the entrepreneurial spirit of mostly native speaking learners, the English Master Class will become available (also) in the four languages IT, ES, EE, and HU (i.e., the countries participating in the pilot-run).

4. Planned activities : WP3.1 Development of a course model for Master Class materials WP3.2 Research, development and integration of the Master Class materials WP3.3 Course testing and possible adaptation WP3.4 Staff training and actual course delivery

5. 1. Model of creation and development of pedagogically-rich education and training materials

6. The Scientific Committee for a joint development curricula (master class) has been defined well-know professors from the partner country cooperating with business: scientific committee with affiliations to professionals, regional cooperation 1.1 Definition of the Scientific Committee for the CBVE Master Class

7. So far the Scientific Committee is composed as follows: Andrzej Wodecki, Marie Curie Sklodowska University - (PL - Polonia) Gyorgy Kocziszky, University of Miskolc (HU – Hungary) MartaSolórzano, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) SantiagoGarrido, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) Alfonsode los Monteros, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) Patrizio Bianchi, International Telematic University UNINETTUNO - (IT - Italy) FrancescoCaliò, International Telematic University UNINETTUNO - (IT - Italy) Aavo Marmor, Estonian Information Technology Foundation – Tallinn University

8. Partizio Bianchi is Professor of Applied Economics, Rector of the University of Ferrara, and Honorary Professor, South China University. He served as advisor for industrial policy to several national and international institutions. He acted as advisor to the President of the Interamerican Bank of Development for small and medium sized development policy. In 1997 he was appointed in the Board of Directors of IRI, the Italian State Corporation, in charge of privatization of the Italian state enterprises, in 1999 President of the National Agency for Development. Since 2000 he is advisor of the PR China Government for the Guang Dong Province development, in 2005 he was awarded as Honorary Professor at South China University of Technology, Canton.

9. The entrepreneurial content for the Master Class has been defined Aim at co-producing contents joint development and localization (not "simple" translations) 1.2 Course joint development

10. Description Within the domain of business administration, the Master Class intends to offer a set of practical-operational knowledge related to the birth and development of the new entrepreneurship initiative and the modes of analysis and understanding of the its success potentials. Aims and objectives The objective of the Master Class is to offer a range of technical-practical information to people having other skills apart from the economic ones that are functional to the study and analysis of the new entrepreneurship initiative. At the end of the training path the student will be able to understand if his/her business idea has all the essential elements for a successful development; in addition, he/she will be able to resume, in their main specific elements, this same idea in an information memorandum to the various target people to be involved in the development of the initiative: including suppliers , customers, banks and investors. 1.2 Course joint development: contents

11. Prerequisites The Master Class does not envisages any specific prerequisites, even if the student who already learnt something about Business Economy can take advantage of the course technical-practical notions in a faster and more effective way. Contents From a theoretical viewpoint the Master Class involves all the technical-scientific elements of Business Economy, Marketing, Industrial Accounting, Organisation of Strategic Planning, Ordinary and Extra-ordinary Finance and Product-Process Engineering.

12. Introduction Lesson 1 Introduction What is “CBVE” Master Class: definition What is a Business Plan Who is the target/What is for Different types/Levels of knowledge 1.2 Course joint development: outline

13. Part 1: Analysis of the rationales in the business idea Lesson 2: The business idea Description of the business idea (origin, developments and further updates) Analysis of the innovation (technology, product, process, uses) Development steps to complete Lesson 3: Product-market analysis Product – service analysis Market analysis (specific trend) Market segment analysis related the product – service supplied Customer target (which product is buying and why, what needs are satisfied) Lesson 4: Industry analysis Industry lifecycle Supply elements Competitor’s identification Suppliers and distribution channel

14. Lesson 5: Competition analysis Product comparison with respect to competitors’ product (elements of difference, uses and needs) Barriers by intellectual properties (patent potential registration) Strengths and weakness elements for the market penetration Competitive position Lesson 6: Operative plan – 1st part Manufacturing: make or buy or what mix Distribution: direct or through partners Marketing: strategies and tools Logistic: areas for manufacturing, storage and distribution Lesson 7: Operative plan – 2nd part Selection of the kind of the legal entity (new co or new division for existing companies) Key-managers and organization structure Personnel development plan

15. Part 2: Economic and financial analysis Lesson 8: Profit & Loss analysis Revenues forecasted trend Plan of the operating costs Break even point analysis Lesson 9: Asset & liabilities plan and financial sustainability analysis Plan of tangible and intangible assets investments Plan of working capital investments Definition of the financial requirements Definition of the financial coverage (mix of equity or debt) Lesson 10: Management Control Manufacturing and commercial control Profit and financial control

16. The appointed video-professors are so far: Master Class in Italian FrancescoCaliò, International Telematic University UNINETTUNO - (IT - Italy) Master Class in Spanish Alfonsode los Monteros, Universidad Nacional de Educacion a Distancia (UNED) - (ES – Spain) Master Class in English: Zubin Sethna, University of Westmister Guido Preparata, University of Washington 1.3 Definition of the Teachers in charge of recording the videolessons in the Uninettuno's Production Centre

17. Master Class in Hungarian Dr. Heidrich Balázs, PhD, University of Miskolc Dr. Bozsik Sándor, PhD, University of Miskolc Dr. Nagy Szabolcs, PhD, University of Miskolc Dr. Erős Adrienn, PhD, University of Miskolc Dr. prof. Fülöp Gyula, PhD, University of Miskolc Dr.prof. Kocziszky György, University of Miskolc Dr. Csordás Tamás, PhD, University of Miskolc

18. A theoretical and a practical training specific for video-lessons has been delivered to the Video-professors involved, strictly related to the competence skills needed to implement the psycho-pedagogical model 1.4 “Training of Trainers”

19. 30 Video-lessons have been produces with slides additional materials, references and exercises have been produced 1.5 Master Class course production

20. 2. Delivery of the Master Class: learning process, on line functionality, learning paths, track3. Multilingual version of the Master Class (EN, IT, ES, EE, HU) – Examples Live demostration http://www.uninettunouniversity.net