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Bing in the Classroom Pre-Launch Checklist

Bing in the Classroom Pre-Launch Checklist. Is the enhanced experience working in your district? Check by going to www.bing.com . You should see the Bing in the Classroom logo on the homepage.

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Bing in the Classroom Pre-Launch Checklist

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  1. Bing in the Classroom Pre-Launch Checklist Is the enhanced experience working in your district? Check by going to www.bing.com. You should see the Bing in the Classroom logo on the homepage. Have you set Bing.com as your default homepage and/or default search engine across the district? This will make it easier for students and teachers to experience safer search. Use our GPO templates here. Have you ordered flyers explaining the program to parents and teachers? Is the Bing search box on your website and/or internal portal? We have search box code that will make it easier for parents, teachers, and students to use Bing. Are you ready to talk to press? We have a friendly press kit available here.

  2. Marketing Timeline * Week 1 Week 2 Week 3 Kickoff • Local radio presence • Local news presence • Football scoreboard presence • PTA & Student Government Activation • School Facebook & Twitter blast • Order flyers and posters • Posters up in classrooms • Flyers sent to parents • Website announcement • Broader communications sent (e.g., letters, flyers, postings, emails, etc.) • Phone calls • Principal announcement • Use resources in our PR Toolkit to talk to press • Bing.com set as default search engine + default homepage • Bing search bar on portal/website • Ad-free safer search experience running • Teacher/tech training • Flyers distributed to teachers *all included tactics are optional ideas: take or leave them as you will!

  3. Other Ideas • Hand out flyers in the carpool lane • Post an announcement on school football scoreboards • Activate at homecoming, parent/teacher conferences, back to school nights, and other events • Utilize our video assets, or create your own: • 1:30 spot of teacher testimonials using bing in the classroom • clipof a teacher explaining the benefits of a Surface in the classroom • short explanation of the ad-free portion of the program • tvcommercial • Organize a competition between schools to incentivize communities to see who can earn the most Surfaces for their schools • Post an endorsement from a teacher, student, principal, or local community expert who loves Bing in the classroom • Publicize the first Surfaces won in your district • Use local news, radio, and social media outlets to spread the word (download our press release templates & outreach guides at www.bing.com/classroom/getinvolved) • Involve the PTA, student government, and other community groups Contact us at BingintheClassroom@microsoft.comwith questions.

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