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Social media and the school LIBRARY media center. A look at why social media is worth your time. Social media is taking over the world.
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Social media and the school LIBRARY media center A look at why social media is worth your time.
Social media is taking over the world Billions of people and companies worldwide are using a variety of social media sites to communicate and keep in touch with other people and businesses. But why should that matter to you?
Why use social media? Because adults aren’t the only ones using these sites. Your students are too!
The facts and figures of it all • A Pew Research Survey in 2009 found that 73% of wired teens (12-17 years old) use social networking websites. (Lenhart, Purcell, Smith, & Zickuhr, 2010) • 55% were between 12 and 13 years old. • 82% were between 14 and 17 years old. • The survey found 8% of teens aged 12-17 used Twitter. • The survey found 80% of daily internet users visited social media sites. • It found teens from lower income families (less than $30,000 a year) were more likely to use social networking sites than wealthier teens.
And teens aren’t the only ones using it Despite many social networking sites requiring users verify they are at least 13 years old, research shows younger children also have a social media presence. A 2011 Consumer Reports survey found five million users under the age of 10 have Facebook profiles. (Fox, 2011) A 2012 survey conducted by MinorMonitor found four percent of Facebook users were six years old or younger. 38 percent were 12 and under. (Kids’ safety on Facebook, 2012) The MinorMonitor survey also found more than 37% of children spent between one and two hours a day on Facebook.
So what does this mean for the media center? • Essentially, social media is a great, cheap way to promote your media center to students, teachers, and community members.
Other perks of using social media • It can be used to promote AASL standards, ISTE standards, and other educational standards. • It can be used to connect with other media specialists around the country and around the world. • It can be used as a way to connect with local media outlets to promote your library. • It can be used as a way to get feedback about what the library is doing well and what needs improvement. (Burkhardt, 2009) • Some sites can be used to aid in collection development, such as social bookmarking websites. • Others can be used to promote reading, such as Good Reads and Library Thing.
SOME Options These are just a few of the social media websites out there that you may find useful for your school library media center.
Getting started First, you will want to make sure you have a social media policy in place. If you don’t already have one, you will need to write one up. In it, you’ll want to include guidelines for staff members who will be updating and maintaining the site, as well as rules for using social media appropriately and the consequences for inappropriate use. (Kroski, 2009) Once that is figured out, you’ll need to decide which site or sites you want to use. You should spend some time looking at your options and getting a feel for the features of each site to determine if they will suit your needs. After you’ve selected a site or sites, you will need to set up an account. Most sites require you provide an e-mail address, a username, a password, your name, and your birth date. Most sites have tutorials or guides you can use once you’ve created your account or profile. Feel free to browse them for ideas on what to include on your page.
Things to include on your account • Information about your media center, such as hours, staffing, and checkout policies. • Pictures and videos of your media center and of special events at the library. • Information about upcoming events at the library. • Information about new additions to the collection. • A section for students and teachers to offer suggestions and comments.
Maintaining your presence The important thing to remember about using social media websites is that you must update them regularly. For many students and teachers, your social media website will be the first place they look for information and the place they check regularly for any updates. With this in mind, you’ll want to be sure to update your page at the bare minimum of once a week. If you have a lot going on at the media center, you’ll want to update it more.
Potential barriers It’s important to note that some schools that want to use social media may have trouble doing so at the moment due to federal laws. The Children's Online Privacy Protection Act (COPPA) of 1998 is meant to protect children under the age of 13 from having their personal information collected. This is why social media websites require people to verify their birthdate when signing up for an account. The law applies to website operators, but can be a barrier to an elementary or middle school media specialist wanting to use social media to promote the media center. (Federal Trade Commission, n.d.) The Children's Internet Protection Act (CIPA) of 2000 requires schools that receive federal discounts on internet access to block websites deemed harmful to minors, such as pornographic websites. Schools often uses filters to do this and the filters frequently block social media and other potentially useful websites. (Federal Communications Commission, n.d.)
The children’s online privacy protection act The Children's Online Privacy Protection Act (COPPA) of 1998 is meant to protect children under the age of 13 from having their personal information collected. This is why social media websites require people to verify their birthdate when signing up for an account. The law applies to website operators, but can be a barrier to an elementary or middle school media specialist wanting to use social media to promote the media center. (Federal Trade Commission, n.d.) While many students may be unable to access your social media site on their own, it’s important to remember that parents, teachers, staff and other community members can still access and use your site, so it may still be beneficial for you to have a social media presence for their sakes.
The children’s internet protection act The Children's Internet Protection Act (CIPA) of 2000 requires schools that receive federal discounts on internet access to block websites deemed harmful to minors, such as pornographic websites. Schools often uses filters to do this and the filters frequently block social media and other potentially useful websites. (Federal Communications Commission, n.d.) It’s important to note that CIPA does not require schools to block social media websites. It only requires schools getting the e-rate discount to educate students on appropriate use of social media websites. If a website is blocked at your school, there’s no harm in bringing it up to an administrator or the people who maintain the filter to see about having the site removed from the filter.
That’s all, folks! We hope you found this presentation informative. Now it’s time to dive in and begin setting up your social media accounts. If you have any questions, please feel free to send us an e-mail at socialmediarocksthelibrary1@fakeemailaddress.com Also, feel free to check out the website for more information and helpful links. http://7461professionaldevelopmentsmp.weebly.com We love hearing from you about how we can improve. While you’re visiting the website, take some time to answer our poll questions so we can see what works and what needs improvement.
References Burkhardt, A. (2009, August 25). Four reasons libraries should be on social media. Retrieved from http://andyburkhardt.com/2009/08/25/four-reasons-libraries-should-be-on-social-media/ Diigo. (2014). Diigo. Retrieved March 18, 2014 from https://www.diigo.com/ Facebook. (2014). Facebook. Retrieved from Facebook. (2014). Facebook. Retrieved March 18, 2014 from https://www.facebook.com/ Federal Communications Commission. (n.d.). Children’s Internet Protection Act. Retrieved from http://www.fcc.gov/guides/childrens-internet-protection-act Federal Trade Commission. (n.d.) Children’s Online Privacy Protection Rule. Retrieved from http://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/childrens-online-privacy-protection-rule Fox, J. (2011, May 10). Five million Facebook users are 10 or younger. Retrieved March 18, 2014 from http://www.consumerreports.org/cro/news/2011/05/five-million-facebook-users-are-10-or-younger/index.htm Goodreads. (2014). Goodreads. Retrieved March 18, 2014 from http://www.goodreads.com/ Kids’ safety on Facebook. (2012, April 4). MinorMonitor. Retrieved March 18, 2014 from http://www.minormonitor.com/infographic/kids-on-facebook/ Kroski, E., (2009, October 1). Should Your Library Have a Social Media Policy? School Library Journal. Retrieved from http://www.slj.com/2009/10/technology/social-media-technology/should-your-library-have-a-social-media-policy/ Lenhart, A., Purcell, K., Smith, A. & Zickuhr, K. (2010, February 3). Social media and young adults. Pew Research Centers Internet American Life Project. Retrieved March 18, 2014 from http://www.pewinternet.org/2010/02/03/social-media-and-young-adults/ LibraryThing. (2014). LibraryThing. Retrieved March 18, 2014 from https://www.librarything.com/ Twitter. (2014). Twitter. Retrieved March 18, 2014from https://twitter.com/