Presented by Debra Ruh Founder & President TecAccess

1. Future of Technology Presented by Debra Ruh Founder & President TecAccess

2. New Directions, New Possibilities Meet Rose! Though Rose cannot speak or use her hands, she… • travels the world. • participates in adventure sports. • has her own column in an Ohio newspaper. • is a high level manager. www.TecAccess.net

3. Technology Makes It All Possible “TecAccess gave me my respect back, TecAccess gave me my life back.” ~~Rosemary Musachio • Rose uses assistive technology. • Rose uses instant messaging, email, chat forums, and social networking. • Rose takes advantage of the movement towards greater accessibility in all E&IT products and services. www.TecAccess.net

4. New Directions, New Possibilities • Meet Ed! • Though Ed has traumatic brain injury, has suffered a stroke, and has limited use of his hands, he… • participates in marathons. • serves as an inspirational speaker. • enjoys SCUBA diving. • holds a senior IT position. www.TecAccess.net

5. Technology Makes It All Possible “When I come to work, I know I’m a part of something bigger than me.” ~~Ed Ziegler • Ed uses voice recognition software to send e-mails and instant messages, surf the web, and create documents. • Ed uses ergonomic seating and chairs. • Ed seeks out businesses and organizations that recognize the value of accessible design and who have taken the necessary steps to purchase and use technology that work with his assistive technology. www.TecAccess.net

6. The Big Picture • One in four computer users has a visual difficulty or impairment. • One in four computer users has a dexterity difficulty or impairment. • One in five computer users has a hearing difficulty or impairment. www.TecAccess.net

7. The Big Picture continued… • Our population is aging, and an increasing number of people are acquiring disabilities for the first time in their lives. • An increasing number of disabilities and impairments are associated with the aging process. • Disabilities are not confined to traditional definitions anymore. www.TecAccess.net

8. The Big Picture continued… • Accessibility aids more than those with disabilities and the aging. • Forrester Research Inc. (2003) studied the effect of accessible technology for the general population (those with and without disabilities): “In the U.S. 60% (101.4 million) of working-age adults 18 to 64 are likely or very likely to benefit from the use of accessible technology.” www.TecAccess.net

9. The Changing Face of Accessibility • There is certainly a growing need for more accessible technology. • With the number of people with disabilities growing, a clear market place advantage arises. • Laws are being created, technology is being developed, and organizations are beginning to realize the benefits of making their technology easier to use by all people. www.TecAccess.net

10. 1950 / 1960s 1914 1960 / 1970s 1980s 1990s Philanthropic 2000 2001 2008 and Beyond In private sector, usability features and technology are beginning to drive customer demand for accessible products and services In public sector, government regulations being adopted by state & local government agencies and education Legislative The Evolution of Accessibility What was once philanthropic in nature moved to a legislative tone at the turn of the millennium. Now, however, the marketplace is driving accessibility. www.TecAccess.net

11. Today’s Bottom Line Government and private industry now realize that when technology is not accessible… • There is the possibility of an ADA or Section 508 lawsuit. • There is a loss of procurement from the Federal Government. • There is a loss of clients/customers. • There are missed opportunities to serve citizens/customers. • There is risk of poor public image/brand damage. www.TecAccess.net

12. Today’s Bottom Linecontinued… • We now realize that it is more cost effective to retain skilled employees than to recruit new ones. By using accessible technology, organizations can keep aging employees in the workplace longer. • Without accessibility strategies to attract or retain these workers, companies will have a significant loss in knowledge workers over the next 10 to 15 years. • In addition, there is an increase in the number of people with disabilities graduating from major universities and training programs entering the job market. Accessible technology is therefore critical. www.TecAccess.net

13. Pace of Innovation Meanwhile, the overall population also continues to increasingly depend on computer technology: • Sharing data between systems, departments & companies. • Powerful search capabilities are simplifying info retrieval. • Becoming easier to build and manage teams that span the globe. • Improved mobility allows business to happen almost anywhere. However, there is increasing difficulty for companies and workers, with and without disabilities, to keep up: • Email, instant messaging, text messaging • Audio/video conferencing, online virtual meeting places • Internet vs. Intranet sites • RSS Feeds • Blogging • Etc. www.TecAccess.net

14. Pace of Innovation continued… There is no sign the rate of change will slow: • Convergence of technologies enables new scenarios. • New technologies replace existing solutions. • Increased storage capacity & speed delivered in smaller form factors creates new possibilities. U.S. consumers age 50+ are helping fan the flames: • 32% of computer, and 31% of digital camera purchases in 2007 were made by consumers age 50+ (NPD Group). • More than 77% of people age 55 to 64 have mobile phones, as compared to 86% of the entire U.S. population (M: Metrics). • In 2007, there were more Internet users age 55+ than age 18 to 34 (Nielsen Online). www.TecAccess.net

15. What’s Around the Corner? • People with disabilities are gaining recognition as a significant and growing market for products and services. This will only strengthen as we turn the corner. • People with disabilities are now making their needs and expectations known. • Now that people with disabilities have emerged as an untapped spending and voting power, this population is directly positioned to lead the future development of accessible technology. www.TecAccess.net

16. The Future… • Ask a person with a disability! They hold the key. • Disability can become one’s greatest asset, as people with disabilities are now positioned to use their first-hand knowledge of facing accessibility challenges to in turn help make the world more user-friendly for all. www.TecAccess.net

17. New Possibilities! With new technology there are new possibilities – and appropriately, people with disabilities are leading this change. www.TecAccess.net

18. Disability as Choice • Unemployment, seclusion, doubt, and inactivity are indeed paralysis of the spirit. • With improvements in technology, accommodations, and attitudinal barriers, we now can choose NOT to be disabled. www.TecAccess.net

19. Disability as Choice When faced with a disability, options are clear: • Find or create alternatives And • Use assistive technology to take those abilities we do have to a higher level. www.TecAccess.net

20. The New Accessibility Leader • In the past, employers would typically not consider people with disabilities in high-tech and management positions as an option. • Yet, research has unequivocally proven that people with disabilities can lead the way in all levels of management, especially in the accessible technology field. www.TecAccess.net

21. The New Accessibility Leader continued… • Personal computers (PCs) and assistive technology for people with disabilities are improving fast. • The number of people with disabilities wishing to learn to use this technology is increasing year by year. • Businesses are now implementing very simple and cost effective strategies to hire people with disabilities in anticipation of setting themselves apart – creating a marketdifferentiator. www.TecAccess.net

22. What You Can Do! When you leave this presentation today, I encourage you to remember these success stories, and to look within your respective work environments. Think about what you can do for the field of accessible technology and find creative ways to make it happen. www.TecAccess.net

23. Call to Action: You Can Shape the Future • Allocate resources appropriately • Develop a plan (understand standards, assessments, set goals) • Identify problem areas • Implement guidelines • Accessibility testing/track site progress • Educate employees • Integrate accessibility into quality assurance and content delivery processes • Keep a historical view of your accessibility work. www.TecAccess.net

24. Call to Action: You Can Shape the Future • Get the right leadership involved: • Marketing • Development • Public Relations • End Users • Executive Management • Operations • Professional Development/Training www.TecAccess.net

25. Where Does It All Lead? • You Decide! • Open discussion. • Questions. www.TecAccess.net

26. Contact Debra Ruh Founder & President TecAccess Rockville Commerce Center Building A, Unit 1 2410 Granite Ridge Road Rockville, VA 23146 Phone: (804) 749-8646 Fax: (804) 784-7493 www.TecAccess.net SOME OF OUR SERVICES: • Section 508 Compliance Assessment Planning • Accessibility Testing • Training • Engineering and Reengineering Services • Assistive Technology and Access Interfaces • Focus Groups • And much more! www.TecAccess.net