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SEO

SEO. What is it, and why do I Need it ?. © 2010 123interFACE.com. Get in the Race. A famous coach once said “Get in the Race or Fall Behind.” This applies to SEO in particular. . Why SEO Matters.

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SEO

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  1. SEO What is it, and why do I Need it? © 2010 123interFACE.com

  2. Get in the Race A famous coach once said “Get in the Race or Fall Behind.” This applies to SEO in particular.

  3. Why SEO Matters • Each year, more websites enter the fray known as the internet market, and most of them get eaten alive within a year, ending up in debt. Why? Complete underestimation of SEO.

  4. So, What IS SEO? SEO stands for Search Engine Optimization. It refers to the act of making websites easier to find by search engines like Google, Yahoo, MSN, and most any other engine you have ever used.

  5. SEO:Why Do I Need It? • Why do I need Search Engine Optimization? • Without search engine optimization, your site cannot be found on organic (“free”) search engine results on the major search engines like Google, Yahoo and others.

  6. SEOIs Optimization Enough? Is it enough to optimize the pages on your site? The answer is No…unless you don’t care to have people ever see your site on Google’s 1st page of results. • Search Engine Optimization involves more than just optimizing a few pages on your website. There are… • Inbound Linking – Google determines importance of your optimized content by how many quality links are linking to your site • Quality of Inbound Links – Link farms won’t help. Your friends’ sites probably won’t help. Mainly, only sites dedicated to your industry will, including, more recently, social media.

  7. SEOIs Optimization Enough? [CONTINUED…] • Directory Submissions – The hardest submission to make properly. • Search Engine Submissions – Some count, others just don’t. • Portals– These are sites that deal with your industry and its top keywords and key phrases. • Cross-Linking – This is when you link from one page to another among pages on your own site. Without ALL of these in place in the proper proportions for your specific site type and industry, it is unlikely your site will ever reach Google’s Top10 –unless your keyword phrase is “rubber baby buggy bumper stickers in blue”.

  8. Key SEO Issues • Inbound Linking There are many frequently shifting rules for inbound links these days. Google has encoded these rules in its algorithm it uses to rank the keyword relevance of websites. SEO professionals must watch Google and adjust over the course of time to learn what these rules are and how to maximize them to advantage.

  9. Key SEO Issues • Cross-Linking – It helps to cross-link on your site, but to what degree is it safe? Google allows a good deal of this, but how much is enough or too much? You probably don’t know, but a professional SEO company will.

  10. Key SEO Issues • Directories – They count higher than a thousand minor engines in the eyes of Google. • Problems: • Operated by Finicky Human Editors • Usually difficult to get accepted • Difficult to submit a site properly • Only SEO pros typically know how to get a submission accepted most quickly

  11. Key SEO Myths • Meta Tags are 90% of SEO - Google cares more about optimized site structure, navigation and content than about meta tags. • Content Is Irrelevant – Without good content, not only is a site less likely to influence social media bookmarking and viral promotion habits by users, it may be penalized by a human editor at Google!

  12. Key SEO Issues • Black Hat Techniques As the name implies, these are “illegal” or frowned upon from the standpoint of most search engines and in particular in the eyes of Google. If your site’s code raises the red flag and a human monitor finds you are flouting the rules, your site could disappear from view indefinitely.

  13. SEO Q & A And now for some SEO… Q & A

  14. SEO Q & A Q: If Google cares more about content than meta tags, why can’t I do it myself? A:The likelihood of not getting it right when DIYing your way through SEO are immense, and to be expected. That means: penalties, lost time, lost revenue opportunities.

  15. SEO Q & A Q:Can’t I just go around SEO and use AdWords? A: Yes, but by putting off SEO, AdWords becomes a crutch that prevents a site from learning to walk. Customers also trust a site they can research instantly.

  16. SEO Q & A The Time Factor Q: How much time does it take to take a site from 50+ position to Google’s prized Top 10, or even the Top 5? A:For an already skilled SEO technician, about 2-4 hours per day, 5 days a week, for up to 6 months or more. Got some spare time on your hands?

  17. SEO Q & A • If you said YES to that last question, here’s a follow-up: Q: Do you have another 6-12 months to master SEO before moving forward with SEO objectives? A: We’ll let you answer that one yourself.

  18. SEO Q & A Q:“What if I use a ‘Black Hat’ optimizing technique without realizing it?” A: Google and most other engines assume culpability and penalize or even ban an offending site. Appeals are given less weight than is the process of policing results for AdSense and Adwords uses.

  19. SEO Q & A Q:“If Google bans my site, what then?” A: Either you get a new site, or you’d better saddle up to pay for AdWords. Either way, you’re never going to get a decent position on Search Engine Results Pages anytime soon.

  20. SEO Q & A In Closing To those with the 6-12 month learning curve timeframe to spend learning white hat versus black hat techniques, and the 6 months or more required to take a site from nowhere to Top10 on Google, we salute you. To all the rest, check out our eContentManagerpackages today.

  21. Thank You! Need professional proven SEO assistance with YOUR site? Check out our eContentManager SEO Subscription packages today. We guarantee Google progress on your monthly progress report for any and every month after the 2nd month or we halt your payments until the progress IS there. Start Today…

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