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Ethnography

Ethnography. Marisa Bossen ORG 7034. Navigating This Exploration. Ethnography defined & explained Proper Methodology Philosophy of Science Baiarda - Hierche et al. (2011) Philosophy of Science Methodology Gephart’s Challenges Trustworthiness Applying ethnography to I/O.

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Ethnography

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  1. Ethnography Marisa Bossen ORG 7034

  2. Navigating This Exploration • Ethnography defined & explained • Proper Methodology • Philosophy of Science • Baiarda-Hierche et al. (2011) • Philosophy of Science • Methodology • Gephart’sChallenges • Trustworthiness • Applying ethnography to I/O

  3. Ethnography: Defined • Definition (Suzuki et al., 2005) • Researcher lives among the “natives” • Interpret meanings of human behavior • 6 month to 2 year engagement, min. 1 year • Uses small N • History • Derived from Greek word for “group of people and their way of life” (Angrosino et al., 2005) • Rooted in anthropology; spread to psychology

  4. Ethnography: Steps

  5. Philosophy of Science • Where does it fall on the paradigm spectrum? “Postpositivism and constructivism–interpretivism frameworks” (Suzuki et al., 2005) • Postpositivism: Theory Falsification (Ponterotto, 2005) • Constructivism-interpretivism: Reality is relative; hermeneutical approach (Ponterotto, 2005)

  6. Ethnography: Methodology • Triangulation • Interviews • Observation • Surveys • Archival data exploration • Compare & contrast emerging themes • Ethics & Trustworthiness • Maintain objectivity • Blend in… • …but not too much! • Value stakeholder input • Transparency & respect • Morrow’s (2005) criteria

  7. Baiada-Hiercheet al. (2011) • Negotiated order theory. • Moral responsibility. • Baiada-Hierche, L., Pasquero, J., & Chanlat, J. (2011). Managerial responsibility as negotiated order: A social construction perspective. Journal of Business Ethics, 101, 17-31.

  8. Baiada-Hierche et al. (2011) • Method requirements: • Time minimum  • Theory driven  • Triangulation  • Trustworthiness  • Congruence with philosophy of science?  • “interactionist and constructivist”

  9. Gephart’s Challenges • “One off”?  • Adequate lit. review?  • State explicit goals/objectives/research questions?  • Underlying concepts well-defined?  • Methodology thoroughly specified?  • Narrative thread throughout? 

  10. Ethnography in I/O • Can you use this qualitative method in I/O? • Sure, why not? • (Because it’s expensive!) • Okay, but… • (It’s data-rich & flexible!) • Strengths • Researcher immersion in culture allows for more credibility • All stakeholders have equal opportunity • Weaknesses • Time-intensive = expensive • Organizational politics • Difficulty gaining everyone’s trust

  11. Denouement • Any questions? • Feel free to reach me at: bossenm@spu.edu

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