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Ethnography

Ethnography of Dharavi – A whole new world!. 1 mn. 667 mn $. 90%. SEC – C, D. Of the construction is illegal. People living in 2 square kilometers. “Registered” Annual turnover of businesses. 80%-90% of the population. 1,00,000. 60,000. Young thriving Population

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Ethnography

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  1. Ethnography of Dharavi – A whole new world! 1 mn 667 mn $ 90% SEC – C, D Of the construction is illegal People living in 2 square kilometers “Registered” Annual turnover of businesses 80%-90% of the population 1,00,000 60,000 • Young thriving Population • Large immigrant population with people from across the country • Major Religion : Hindu and Muslim Number of people employed (SME’s, MNC’s or Self) The number of families that live in Dharavi Ethnography

  2. Problem Definition Primary Research Current Scenario in Different Sectors EDUCATION • Lack of formal education in working men and women • Presence of schools – Children (Boys and girls upto 12thStd) • Many of present youngsters working in MNCs HEALTH • Absence of safety in working conditions • Subjected to Health hazards through toxic waste in Recycling • Presence of Clinics and Hospitals SME • Dominated by Leather industry - 40,000 employees • Recycling waste coming from US and China • Pottery, Pappadam, Soap making, Bakery among others small scale industries KEY PROBLEMS UNORGANIZED SECTOR - LACK OF SUSTAINABLE LIVELIHOOD FREELANCERS HAVING NO CONTINUOUS SOURCE OF INCOME LACK OF FORMAL TRAINING OVER A PARTICULAR SKILL COMMUNITY • Very strong inter-connectedness within the community • Cordial Relation among different religions • Amalgamation of people from different cultures and regions Problem Definition

  3. Explaining Stakeholder - Slum Dwellers VOCATIONAL TRAINING! EMPLOYED UNEMPLOYED Target! Monthly Basis – fixed source of income Males Females Free Lancers – NO fixed source of income Carpenters Beauticians Electricians Plumbers Gardeners Household Help Drivers on Demand Tailors Business Model

  4. Disha Marketplace Model - Mockup Employers can create an account with the Disha Portal Registration and viewing job profiles is free of cost Fast delivery of service is emphasised upon Data upload/update regarding the availability of resources is continuously done by the team Business Model

  5. Promotional Plan Partnership DISHA – Leading the change Disha DISHA Promotional Plan

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