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Building a Powerful Marketing Plan

Building a Powerful Marketing Plan. Marketing : The process of cre ating and delivering desired goods and services to customers involves all of the activities associated with winning and retaining loyal customers. Building a Guerrilla Marketing Plan. Un conventional, low cost, creative

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Building a Powerful Marketing Plan

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  1. Building a Powerful Marketing Plan Marketing: The process of cre ating and delivering desired goods and services to customers involves all of the activities associated with winning and retaining loyal customers

  2. Building a Guerrilla Marketing Plan Un conventional, low cost, creative marketing strategies designed to give small companies an edge over their larger, richer, more powerful competitors.

  3. Objectives of a Guerrilla Marketing Plan • It should pinpoint the specific target market • It should determined customers needs and wants through market research • It should analyze the firm’s competitive advantages • It should help create a market mix that customer needs and wants

  4. The marketing mix is generally accepted as the use and specification of the 'four Ps' describing the strategic position of a product in the market place

  5. Pinpoint the Target Market • The specific group of customers at whom a company aims its goods or services

  6. Determining Customer Needs and Wants Through Market Search Objective: The objective of market research is to learn how to improve the level of satisfaction for existing customer and to find ways to attract new customers.

  7. Market Research • The vehicle for gathering the information that serves as the foundation for the marketing plan: It involves systematically collecting, analyzing, and interpreting data pertaining to a company’s market, customer and competitors.

  8. Questions to be answered • Who are my customer? • What are they looking for? • Where do they live? • What they do like? • Reasons of buying and not buying • Customers perceptions about business

  9. Steps involved in Market Research • Define the Objective • Collect the data • Analyze and Interpret the Data • Draw Conclusion and Act

  10. Guerrilla Marketing Principles • Find a niche and fill it • Don’t just sell- Entertain • Create an Identity for your business • Contact with customers on an Emotional level

  11. Focus on the customer • Devotion to quality • Attention to convenience • Concentration on Innovation • Dedication to Service and Customer Satisfaction

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