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Kick-off meeting ACCEPT PLURALISM Project. Florence, 8-9 July 2010. Louisa Anastopoulou European Commission, DG RTD. A communication and dissemination strategy in order to prepare the scientific evidence of their projects towards policymaking. Researchers to implement:.
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Kick-off meeting ACCEPT PLURALISM Project Florence, 8-9 July 2010 Louisa Anastopoulou European Commission, DG RTD
A communication and dissemination strategy in order to prepare the scientific evidence of their projects towards policymaking Researchers to implement:
Given that all research projects selected should be"problem oriented" and "policy relevant": Announce the problems to be tackled: the project's rationale Define clear EU policy questions based on your scientific objectives by anticipating key messages to which you will provide answers Establish target audiences: To whom the project may concern Fromthestartoftheproject:
Enable researchers to share the project's objective with stakeholders Stimulate a wider public interest Get issues raised by research on the policy agendas at local, regional, national and European levels Only by this way, you could promote scientific-evidence for policymaking Fromthestartoftheproject:
10 Steps for a communicationand dissemination strategy Fromthestartoftheproject: 1. Form a communication team 2. Create a promotional flyer 3. Produce an attractive brochure presenting your project 4. Develop an attractive website 5. Seek out dialogue with stakeholders
10 Steps for a communicationand dissemination strategy Fromthestartoftheproject: 6. Engage the media 7. Write policy briefs 8. Arrange briefing sessions and dialogue panels 9. Organize a final conference 10. Produce a final publishable summary report
1 Research community (in the widest sense) 2Policy makers (at local, regional, national and European level) 3Citizens (via information multipliers and opinion makers) Strategy: Target groups Policy makers are: Commissioners Members of the EP Ministries Regional authorities NGOs
The key messages are to be tailored to the different target groups ! Strategy: Key messages