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Gangnam Style

Gangnam Style. Active Audiences and Prosumerism. How to understand Gangnam Style without speaking Korean.

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Gangnam Style

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  1. GangnamStyle Active Audiences and Prosumerism

  2. How to understand Gangnam Style without speaking Korean • Within your groups, rewrite the lyrics to Gangnam Style in English. They do not necessarily have to rhyme (It's a bonus if they do!), but they need to follow the structure of the song roughly. They need to reflect your understanding/interpretation of Gangnam Style. Do not Google the translation :). There will be a vote and the most original set of lyrics wins a prize.

  3. Here they are in Korean • http://www.lyricsfreak.com/p/psy/gangnam+style_21031735.html

  4. Group Activity • Identify the distinguishing features of Gangnam Style. Consider the rhythm/beats, structure, cast, dress style, etc. Work in groups and make a list.  • http://www.youtube.com/watch?v=KQ6zr6kCPj8 • http://www.youtube.com/watch?v=F-aIjoqQ35I

  5. What it really meant / Trivia Hyuna, singer Hwang Min Woo, dancer/actor Yoo Jae-Suk, Comedian Noh Hong-Chul, TV host

  6. Short Timeline of Communication Models • Short Timeline of Communication Models • 1940s and 50s: Hypodermic Needle (Magic Bullet) Theory / 1949 Transmission Model (Shannon and Weaver) • 1944: Two Step Flow Theory (Katz and Lazarsfeld) • 1970’s: Uses and Gratifications Model • 1980’s: Encoding/Decoding Model (Stuart Hall) • Postmodernism: 1968: 'The Death of the Author' (Roland Barthes) • Prosumerism: 1980: Prosumerism (Alvin Toffler, 'The Third Wave) • Strategy, Tactics, Poaching: 1984 (Michel de Certeau, 'The Practice of Everyday Life')

  7. Prosumerism Style • http://www.youtube.com/watch?feature=player_embedded&v=dsA2dLl2-b8 • http://www.youtube.com/watch?feature=player_embedded&v=Wt7pevIvCbQ • http://www.youtube.com/watch?feature=player_embedded&v=_cG7ZVBXQII • http://www.youtube.com/watch?feature=player_embedded&v=LX153eYcVrY • http://www.youtube.com/watch?feature=player_embedded&v=b84Z3IRg3VA • http://www.youtube.com/watch?feature=player_embedded&v=Ok2ae0paH08 • http://www.youtube.com/watch?feature=player_embedded&v=Xwh8kWuire8

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