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Nonprofit Community Health Center Web Strategies

Nonprofit Community Health Center Web Strategies. Lindsay Court. Lynn Community Health Center. Lynn Community Health Center. Located in Lynn, Massachusetts. Lynn is the largest city in Essex County, densely populated and culturally diverse.

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Nonprofit Community Health Center Web Strategies

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  1. Nonprofit Community Health CenterWeb Strategies Lindsay Court

  2. Lynn Community Health Center

  3. Lynn Community Health Center • Located in Lynn, Massachusetts. • Lynn is the largest city in Essex County, densely populated and culturally diverse. • Mission: To provide the highest quality of health care for everyone in the Greater Lynn community, particularly the medically underserved, poor, minority and immigrant populations, regardless of the ability to pay. • Target Audience 40% of Lynn residents are of a minority group High rate of poverty • No Budget

  4. Web Strategy • Static Website • No resources or budget for web development. • Volunteer graphic designer works maintains the website • No social media or technology

  5. SWOT Analysis

  6. Fenway Health

  7. Fenway Health • Located in Boston, Massachusetts • Mission: To enhance the physical and mental health of its community, which includes those who are gay, lesbian, bisexual, transgender (LGBT), the people who live and work in our neighborhood, and beyond. • Target Audience The LGBT community Communities of color People living with HIV/AIDS. • Including salaries, $100,000 budget

  8. Web Strategy • Facebook • Newsletter subscription • Patient Portal • Feedback tool • Search Option • Links to online resources • Online donation option

  9. SWOT Analysis

  10. Greater Lawrence Family Health Center

  11. Greater Lawrence Family Health Center • Located in Lawrence, Massachusetts • 2nd largest nonprofit community health center in Massachusetts. • $44 million operation • Mission: To improve and maintain the health of individuals and families in the Merrimack Valley by providing a network of high quality, comprehensive health care services and by training care professionals to respond to the needs of a culturally diverse population. • Target Audience 80% of Lawrence residents are from Puerto Rico or the Dominican Republic 90 % live below the federal poverty level 25 % have no health insurance • Budget less than $100 a year

  12. Web Strategy • Social Media: Facebook, Twitter • Multimedia • Blogs

  13. Web Strategy • News feeds • Text messaging service • Monthly newsletter • Pay Pal • Podcasts

  14. SWOT Analysis

  15. Comparison

  16. Lynn Community Health Center Recommendations • Establish social media outlets, particularly Facebook • More images and downloadable resources • Provide bilingual content • Hire a web designer • Conduct usability test to identify problems

  17. Fenway HealthRecommendations • Expand social media to include Twitter • Build a video and multimedia platform • Feature blogs • Implement mobile applications

  18. Greater Lawrence Family Health Center Recommendations • Implement mobile applications • Provide bilingual content, including a blog • Make the monthly newsletter a subscription service • Conduct usability tests once bilingual component is in place

  19. Thank you! Questions?

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