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Rose & Kindel

Rose & Kindel . Gateway to California Welcome. If you are not already here, you need to be. If you are here, we can help you do better . Grayling is your Gateway to Success in California . California. Why California? It’s known for beaches But California means business.

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Rose & Kindel

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  1. Rose & Kindel Gateway to CaliforniaWelcome

  2. If you are not already here, you need to be.If you are here, we can help you do better.Grayling is your Gateway to Success in California California

  3. Why California? It’s known for beaches But California meansbusiness

  4. Grayling’s Gateway to California serviceis a unique combination of strategic communications analysis, government relations counsel, planning and implementation designed to help you enter or expand in California. • Our team will identify the keyconstituencies and stakeholdersthat will be critical to your successin California. • We will provide senior counselon how to best communicate withvarious audiences – the public,business sector, governmentagencies, elected officials, andNGOs. • We will design a strategic plan and provide the team to executeyour campaign.

  5. how we deliver CALIFORNIA Our California Services: • Ally Development/Stakeholder Engagement • Community Relations/Outreach • Corporate Communications • Crisis Management/Support • Issues Management • Government Procurement • Labor Relations • Litigation Support • Lobbying • Media Relations • Media Training • Public Affairs • Public Relations • Product Recalls • Relationship Building

  6. Getting Started • Gateway to California is different from a traditional market analysis. • Our analysis and counsel will identify the governmental, political, environmental, labor, media and civil society challenges and opportunities that will arise with a market introduction. • We will show you how to rise to those challenges and seize the opportunities.

  7. California is one of the largest,most diverse and dynamicmarkets in the world.

  8. Economic Prowess of California • 7th largest economy in the world with a GDP of more than $1.8 trillion, making it larger than the economies of Brazil, Russia, Spain, Canada or India. • Largest individual state economy, representing more than 13% of the entire U.S. GDP. • Home to 18 Foreign Trade Zones (which allow for access to greatly discounted production and storage), 12 cargo airports, and access to the Pacific Rim. • Personal income of California residents reached a staggering $1.5 trillion in 2007, 13 percent of the total U.S. personal income. Source: *Ca. Dept. Finance, 2008 figures

  9. California International Trade • The Ports of Los Angeles and Long Beach are the two largest in the U.S. combined. • Twin ports are the world's 5th busiest port complex (14.4 million total TEUs) after Singapore, Shanghai, Hong Kong and Shenzhen, China**. • Foreign exports from California ports totaled $170 billion • Foreign imports through California ports totaled $356 billion. Source: *Ca. Dept. Finance (2008 figures); Port of Long Beach, Port of Los Angeles

  10. Your customers &competitors are already here

  11. California is the global marketplace • Diverse market where more than200 languages are spoken and read. • Large workforce base averaging 18.1 million people. • More than 1-in-4 California residents– about 10 million people – were bornoutside of the United States. • Net foreign in-migration currently totals around 200,000 persons annually. This represents roughly 40 percent of California’s annual population growth. • Los Angeles International Airport (LAX) is the No. 1 point of entry for immigrants into the U.S. Source: *Ca. Dept. Finance, 2008 figures

  12. California welcomes new ideas, new players, new products and services

  13. Innovative, Forward-Thinking and Entrepreneurial… • California is home to more than 100,000 businesses. • California has the largest manufacturing complex in the U.S. • The State’s defense industry is also the largest in the U.S. • The innovative business climate helped launch companies such as Disney, Apple, Oakley, Facebook, Google and YouTube. Source: *Ca. Dept. Finance, 2008 figures

  14. Nourishing the American people and economy… • California is the leading agricultural producer in the U.S. • California farmers exported an estimated $37 billion of producein 2007. • The state produces a wide variety of fruits, nuts and vegetables, and of course, its award-winning California wines. Source: *Ca. Dept. Finance, 2008 figures

  15. Infrastructure for Growth • Like many state governments, California faces tough economic times…. • ….But through a variety of funding sources, plans are progressing for significant infrastructure projects. • Billions of dollars of high-speed rail, water supply and port and airport projects are moving forward. Source: *Ca. Dept. Finance, 2008 figures

  16. California’s market is dynamic and loaded with promise. And it’s complex.To an outsider, it can be challenging to navigate through the maze of constituencies, from government and civil society to industry and labor, that are all critical to thesuccess of a product, business or serviceintroduction.

  17. Graylingand our public affairs subsidiary Rose & Kindel provide a strategic Gateway to California. • We are a force in California public affairs and public relations for more than 22 years with offices in Los Angeles and Sacramento, the state capital. • The team consists of talented and experienced professionals with substantive backgrounds and connections in government, law, business, media, academia, urban planning and community service. • We have successfully represented clients in wide range of industries, including telecommunications, consumer products, entertainment, transportation, e-commerce, insurance, public utilities, health care, finance, the environment, land use and water.

  18. Putting it All Together We combine our diverse services, and the talent behind them, to tailor the right campaign for your business. Different from a market analysis, the Gateway to California analysis will indentify the many stakeholders that your company needs to engage for a successful market introduction. And, we will show you how to navigate these constituencies to success. The first step is to engage Grayling for a Gateway to California analysis.

  19. CONTACT US Grayling / Rose & KindelFred Muir, CEOPhone: +1 (213) 624-1030 E-mail: fred.muir@rosekindel.comWeb Sites www.grayling.com www.rosekindel.com

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