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Abrams Hospitality Marketing & Travelers411 On Air – Online – On Location

Abrams Hospitality Marketing & Travelers411 On Air – Online – On Location. On Air Two Radio shows Coast-to-Coast 3 hours each 52 weeks yearly Now in 10th year 10.5 million listener reach Radio Exposure: Commercial and Editorial support Telephone Face-to-Face

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Abrams Hospitality Marketing & Travelers411 On Air – Online – On Location

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  1. Abrams Hospitality Marketing & Travelers411 On Air – Online – On Location

  2. On Air • Two Radio shows • Coast-to-Coast 3 hours each • 52 weeks yearly • Now in 10th year • 10.5 million listener reach • Radio Exposure: Commercial and Editorial support • Telephone • Face-to-Face • Remote Production On Location

  3. Online Forums Marketing PR Advertising Content Development All tied in with Radio Exposure

  4. Radio Advertising and Marketing • National and Local radio commercial spots • Sponsorships: “Portions of today’s show brought to you by...” • PR and Editorial support • Travel Deals • Podcast and streaming sponsorship • Sponsorship of niche market segments • i.e. Caribbean Corner, Cruise Corner

  5. Converging traffic Radio drives traffic to brand Radio drives traffic to our sites Our sites drive traffic to brand Our sites drive traffic to audio archives Our sites drive traffic to Featured content Audio Archives & Featured Content drive traffic to brand

  6. Travelers411 Directory Listings • Information Portal dedicated to content developed for and about Sponsor Brands • Features commercial-free versions of radio interviews, Online Exclusives, photo galleries and more • Promoted site-wide on sidebar and footer of websites and on the Directory Homepage @ travelers411.com/directory

  7. Travelers411 Online Exclusive • Long format audio interviews (23 - 30 mins) • 5-8 minutes airs on radio • Full interview online at Travelers411 • Online shownotes and audio archive • Promoted site-wide on sidebar and footer of websites and on the Online Exclusive Homepage @ travelers411.com/onlineExclusive

  8. Commercial Banner Ads • Client Ads links to their site • Rotating or static • Sidebar and Footer placement

  9. Sabrams.com Shownotes • Links to audio archives • Comprehensive transcript of audio • Populated with editorial photos & graphics • Links to discussion threads in Travelers411 Forums • Links to Guest photo uploads at Travelers411 • Links to guest’s website

  10. Sabams.com Photo Galleries sabrams.com/photoGallery • Increases destination awareness • Provides editorial support for shownotes • SEO content brings in search traffic • Sponsorship of Photo Galleries available

  11. Results Short and long term Residual traffic from persistent features and archived content

  12. A powerful set of tools designed specifically for the travel industry On air - Online - On Location Contact: Stephanie@sabrams.com

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