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Picture Sorts

Picture Sorts. 4 important components . The Flow of Attention The Flow of Emotion Branding Moments Flow of Meaning. Flow of attention. Flow of emotion. Branding moments. Flow of Meaning. Different Enough To use in Focus group . Probably Too similar To use. Action Image.

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Picture Sorts

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  1. Picture Sorts

  2. 4 important components • The Flow of Attention • The Flow of Emotion • Branding Moments • Flow of Meaning

  3. Flow of attention

  4. Flow of emotion

  5. Branding moments

  6. Flow of Meaning

  7. Different Enough To use in Focus group Probably Too similar To use

  8. Action Image Emotion image • knowledge • image

  9. Very strong positive Very strong Negative

  10. Picture sorts are a • Useful method of • Research because: • - it’s generally • non-verbal • - It can be used • when conducting • research involving • children • - it’s cheap!! • - little equipment • is needed

  11. #1 commercial Of 2010 According to ameritest

  12. picture sorts!

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