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What does this picture tell us about gender roles?

Explore gender roles in children’s educational materials using content analysis. Discuss the implications for social learning theory and gender identity. Analyze adult figures' representations and occupations in 'Ladybird' books from the 1970s.

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What does this picture tell us about gender roles?

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  1. What does this picture tell us about gender roles?

  2. Today’s session

  3. Gender • How would social learning theory explain the acquisition of gender role & identity?

  4. Child attends to a gender role model They learn gender-relevant behaviour They practice the behaviour themselves They may imitate if reinforcement is available Encoding Imitation Motivation Social learning & gender Attention

  5. Social learning & gender • Where will the child find suitable people to act as gender role models? • What types of vicarious reinforcement and punishment may motivate the child (not) to imitate?

  6. Gender role models • Parents/carers • Siblings • Peers • TV, films, magazines, Internet • Educational materials

  7. A research question • Are women and men represented differently in children’s educational materials? • Why is this important for SLT? • Do you think they are? • How could we investigate?

  8. Content Analysis • A research method for producing quantitative data from qualitative material

  9. Decisions • Sample • Coding units • Coding categories

  10. ‘Ladybird’ books from 1970s • Pictorial representations of adults • Occupation: • Homemaker • Manual • Clerical • Professional

  11. Suggest an alternative hypothesis for this research

  12. Coding sheet • Each adult figure should be coded • Adult figures must be coded only once • Use ‘other’ as infrequently as possible

  13. Content analysis • Did you have any problems coding the pictures? • Do you think our data will be a valid representation of what is in the books?

  14. Report & discuss the results • Explain what was found • Comment on whether the results are consistent with our hypothesis • Assess the validity of the data • External: representativeness of sample • Internal: validity of coding

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