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Ian Allgood

SWOT Analysis is a commonly used management strategy tool to identify the strengths, weaknesses, opportunities, and threats of a business, project, or objective in a simple visual format.

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Ian Allgood

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  1. Ian Allgood S.W.O.T Analysis July 2010 ian@coach4results.co.uk

  2. A SWOT analysis is: A commonly used management strategy tool to identify the subsequent steps in a process of planning and influencing a business, project or objective. Strengths, Weaknesses, Opportunities and Threats Influences: positive and negative activities, both internally and externally in a simple visual format. The outcome can determine the next step in the decision making process. ian@coach4results.co.uk

  3. SWOT Analysis Internal Factors External Factors Strengths Opportunities Positive Factors Negative Factors Weakness Threats ian@coach4results.co.uk

  4. SWOT Analysis Internal Factors External Factors • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? Positive Factors NegativeFactors ian@coach4results.co.uk

  5. Internal Factors External Factors SWOT Analysis • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? Opportunities Positive Factors Weakness Threats Negative Factors ian@coach4results.co.uk

  6. SWOT Analysis Internal Factors External Factors Strengths Positive Factors • Weakness • Disadvantages of proposition? • Gaps in capabilities? • Lack of competitive strength? • Reputation, presence and reach? • Financials? • Own known vulnerabilities? • Timescales, deadlines and pressures? • Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Reliability of data, plan predictability? • Morale, commitment, leadership? • Processes and systems, etc? Negative Factors ian@coach4results.co.uk

  7. Internal Factors External Factors SWOT Analysis • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? Opportunities Positive Factors • Weakness • Disadvantages of proposition? • Gaps in capabilities? • Lack of competitive strength? • Reputation, presence and reach? • Financials? • Own known vulnerabilities? • Timescales, deadlines and pressures? • Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Reliability of data, plan predictability? • Morale, commitment, leadership? • Processes and systems, etc? Threats Negative Factors ian@coach4results.co.uk

  8. SWOT Analysis Internal Factors External Factors Strengths • Opportunities • Market developments? • Competitors' vulnerabilities? • Industry or lifestyle trends? • Technology development and innovation? • New markets, vertical, horizontal? • Niche target markets? • Geographical, export, import? • New USP's? • Business and product development? • Information and research? • Partnerships, agencies, distribution? • Volumes, production, economies? • Seasonal, weather, fashion influences? Positive Factors Negative Factors Weakness ian@coach4results.co.uk

  9. Internal Factors External Factors SWOT Analysis • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? • Opportunities • Market developments? • Competitors' vulnerabilities? • Industry or lifestyle trends? • Technology development and innovation? • New markets, vertical, horizontal? • Niche target markets? • Geographical, export, import? • New USP's? • Business and product development? • Information and research? • Partnerships, agencies, distribution? • Volumes, production, economies? • Seasonal, weather, fashion influences? Positive Factors • Weakness • Disadvantages of proposition? • Gaps in capabilities? • Lack of competitive strength? • Reputation, presence and reach? • Financials? • Own known vulnerabilities? • Timescales, deadlines and pressures? • Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Reliability of data, plan predictability? • Morale, commitment, leadership? • Processes and systems, etc? Threats Negative Factors ian@coach4results.co.uk

  10. SWOT Analysis Internal Factors External Factors Strengths Opportunities Positive Factors • Threats • Political effects? • Legislative effects? • Environmental effects? • IT developments? • Competitor intentions - various? • Market demand? • New technologies, services, ideas? • Sustaining internal capabilities? • Obstacles faced? • Loss of key staff? • Sustainable financial backing? • Economy - home, abroad? • Seasonality, weather effects? Negative Factors Weakness ian@coach4results.co.uk

  11. Internal Factors External Factors SWOT Analysis • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? • Opportunities • Market developments? • Competitors' vulnerabilities? • Industry or lifestyle trends? • Technology development and innovation? • New markets, vertical, horizontal? • Niche target markets? • Geographical, export, import? • New USP's? • Business and product development? • Information and research? • Partnerships, agencies, distribution? • Volumes, production, economies? • Seasonal, weather, fashion influences? Positive Factors • Weakness • Disadvantages of proposition? • Gaps in capabilities? • Lack of competitive strength? • Reputation, presence and reach? • Financials? • Own known vulnerabilities? • Timescales, deadlines and pressures? • Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Reliability of data, plan predictability? • Morale, commitment, leadership? • Processes and systems, etc? • Threats • Political effects? • Legislative effects? • Environmental effects? • IT developments? • Competitor intentions - various? • Market demand? • New technologies, services, ideas? • Sustaining internal capabilities? • Obstacles faced? • Loss of key staff? • Sustainable financial backing? • Economy - home, abroad? • Seasonality, weather effects? Negative Factors ian@coach4results.co.uk

  12. Internal Factors External Factors SWOT Analysis • Strengths • Capabilities? • Competitive advantages? • USP's (unique selling points)? • Resources, Assets, People? • Experience, knowledge, data? • Financial reserves, likely returns? • Marketing - reach, distribution, awareness? • Innovative aspects? • Location and geographical? • Price, value, quality? • Accreditations, qualifications, certifications? • Processes, systems, IT, communications? • Cultural, attitudinal, behavioural? • Opportunities • Market developments? • Competitors' vulnerabilities? • Industry or lifestyle trends? • Technology development and innovation? • New markets, vertical, horizontal? • Niche target markets? • Geographical, export, import? • New USP's? • Business and product development? • Information and research? • Partnerships, agencies, distribution? • Volumes, production, economies? • Seasonal, weather, fashion influences? Positive Factors • Weakness • Disadvantages of proposition? • Gaps in capabilities? • Lack of competitive strength? • Reputation, presence and reach? • Financials? • Own known vulnerabilities? • Timescales, deadlines and pressures? • Cashflow, start-up cash-drain? • Continuity, supply chain robustness? • Effects on core activities, distraction? • Reliability of data, plan predictability? • Morale, commitment, leadership? • Processes and systems, etc? • Threats • Political effects? • Legislative effects? • Environmental effects? • IT developments? • Competitor intentions - various? • Market demand? • New technologies, services, ideas? • Sustaining internal capabilities? • Obstacles faced? • Loss of key staff? • Sustainable financial backing? • Economy - home, abroad? • Seasonality, weather effects? Negative Factors ian@coach4results.co.uk

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