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Accompany Me

Accompany Me. David Lee Sheetal Ghanti Tom Infuso Avicenna Sarfaraz. BmC. Customer Persona . Survey. We surveyed 28 students 16 male surveyed 12 females surveyed Targeted Middle school, High school & College performing arts students. Results .

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Accompany Me

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  1. Accompany Me David Lee Sheetal Ghanti Tom Infuso Avicenna Sarfaraz

  2. BmC

  3. Customer Persona

  4. Survey • We surveyed 28 students • 16 male surveyed • 12 females surveyed • Targeted Middle school, High school & College performing arts students

  5. Results • We found college students are less receptive than high school students. • Middle school students were not at a competitive level to performing arts • High school students validated that our MVP will be the new and innovative way of auditioning

  6. Interest in Value Proposition Interest in Value Proposition

  7. Key Insights • Pivot away from middle school students • Validated high school customer segment • Need to expand to colleges of different regions

  8. Updated BMC

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