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Accompany Me. David Lee Sheetal Ghanti Tom Infuso Andrew Leonaggeo Avicenna Sarfaraz. Proposed Experiments . Customer Segments Academic Institutions Instructors Students Music / Audio Production & Performance Industry Professionals, Hobbyists Audio Technicians, Enthusiasts.
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Accompany Me David Lee Sheetal Ghanti Tom Infuso Andrew Leonaggeo Avicenna Sarfaraz
Proposed Experiments • Customer Segments • Academic Institutions • Instructors • Students • Music / Audio Production & Performance Industry • Professionals, Hobbyists • Audio Technicians, Enthusiasts
Continued …. • Academic Institutions Assists the user with keeping tone for their audition performance. We remove/reduce the need for a accompanying audition assistant. Assists the student in maintaining tone for a peak performance as a assistant. • Professional Industry Assists the user with keeping tone for a performance when another solution is unavailable, removing and/or reducing the need for an accompanying audition assistant.
Customer Development • 25 customers interviewed • Asked a 10 question survey • Analyzed their responses • Targeted specific segments in our target market • Identified if there is a need or want for our product
Findings • Key insights • Pros • Confirmed our Price for our product. • Larger variety of songs • Cons • Only used for practice • Will be frowned upon during audition • Needed more information about the app
Conclusion • Need a larger analysis for our specific target market • We narrowed our target market to specific segments • We need to provide a larger song data base to establish more value to our target market • Overall we received positive feedback