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January, 2012

HoustonPBS. January, 2012. Education and KUHT. The PBS Target Audience is made up of people from all parts of the community. We are your partner with your client, to be more than spots on television and deliver results. Our schedule delivers against higher education-higher income families.

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January, 2012

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  1. HoustonPBS January, 2012

  2. Education and KUHT • The PBS Target Audience is made up of people from all parts of the community. • We are your partner with your client, to be more than spots on television and deliver results. • Our schedule delivers against higher education-higher income families. • Lets us be more for you

  3. Houston PBS Audience Profile Texas PBS Viewers are: • Brand Loyal • •75% of PBS viewers feel that companies that fund PBS have a commitment to quality and excellence • •66% of PBS viewers would choose to buy a product from a • company that supports PBS, all other things being equal • •62% of PBS viewers agree that underwriters are usually industry leaders • Affluent • •86% more likely to have shares in money market funds • •86% more likely to own stocks • •74% more likely to be members of charitable organizations • •48% more likely to own a home valued at $500,000 • Active and Engaged • •97% more likely to visit a museum • •50% more likely to visit zoos • •39% more likely to attend live theater • •37% more likely to go to musical performances • Eclectic • •32% more likely to read books • •18% more likely to enjoy cooking for fun • •29% more likely to listen to music Source: 2007 MRI Study and 2006 Harris Interactive Study

  4. Typical KUHT Programming Week

  5. Underwriting Rates Rates effective 12/01/2011 KUHT-TV (8.1) :30 second rate Frequency Package Plans Dayparts M-F Sat Sun M-Sun Adults ROS, 5:30p-12a $300 $300 $300 $300 Kid ROS, 6:30a-5:30p $200 $110 $110 $175 Specific Time Periods Dayparts M-F Sat Sun M-Sun Early Fringe, 5:30p-6p $200 $200 $150 $150 Primetime, 7pm-11pm $400 $400 $400 $400 Late Fringe, 11pm-1am $100 $100 $100 $100 Special Program sponsorships Details on programs and rates available upon request-see program schedule for complete list. Discounts available on multi-week contracts :15 second rates are 60% of :30

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