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BASICS OF SOCIAL MEDIA

BASICS OF SOCIAL MEDIA. November 2007. WHAT DOES “SOCIAL MEDIA” MEAN TO YOU ?. WHERE WE’VE BEEN -THE MASS MEDIA MODEL. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. WHERE WE NEED TO BE GOING - MASS MEDIA MODEL NO LONGER WORKS. Discussion Boards/ Forums/ Chat Rooms

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BASICS OF SOCIAL MEDIA

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  1. BASICS OF SOCIAL MEDIA November 2007

  2. WHAT DOES “SOCIAL MEDIA” MEAN TO YOU?

  3. WHERE WE’VE BEEN -THE MASS MEDIA MODEL

  4. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  5. WHERE WE NEED TO BE GOING -MASS MEDIA MODEL NO LONGER WORKS

  6. Discussion Boards/ Forums/ Chat Rooms • Clubs/ Groups/ Communities • Review/ Rating Sites • Direct Feedback (Solicited) • Blogs • RSS • Social Networks • Personalized Search (Tags or Search-Engine Powered) • Wikis and Other Collaboration Tools • Podcasts • Virtual Worlds • “Mash Up” SOCIAL MEDIA “Web 1.0” “Web 2.0”

  7. KEY STRATEGY ELEMENTS

  8. The Semantic Web??? WEB 3.0 ???

  9. http://www.youtube.com/watch?v=T0QJmmdw3b0

  10. THE PRO http://www.marketingcharts.com/interactive/study-marketing-execs-must-realize-and-learn-to-use-power-of-social-media-3657/

  11. and THE CON However, marketers still admit they don’t know enough about it. This was evident in results from a November 2008 MENG social media study showing 67% of executive marketers consider themselves beginners when it comes to using social media for marketing purposes. http://www.marketingcharts.com/interactive/top-marketing-trends-for-2009-execs-sick-of-web-20-7448/

  12. A B2C BRAND MARKETER’S VIEW http://adage.com/brightcove/single.php?title=1548122816

  13. INSIGHTS FROM B2B MARKETERS http://www.btobonline.com/apps/pbcs.dll/section?category=best2008-video

  14. WHAT ARE SOCIAL MEDIA IMPLICATIONS FOR MARKETERS?

  15. Many-to-Many • Continuous Interaction • Open/Transparent • Consumer Chooses Content • Marketer Must Provide Content • On Demand • With Permission NEW APPROACH

  16. AN INTERACTIVE VISION ENGAGE LISTEN

  17. FOR 2009? http://www.imediaconnection.com/content/21682.asp

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