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Geo-tagging

Geo-tagging. Henry Forbes. Geo-tagging. What is it? An electric tag that assigns a geographical location to a photograph or video, a posting on a social media website etc. Geo-tagging. Geo-Tagging.

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Geo-tagging

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  1. Geo-tagging Henry Forbes

  2. Geo-tagging • What is it? • An electric tag that assigns a geographical location to a photograph or video, a posting on a social media website etc.

  3. Geo-tagging

  4. Geo-Tagging • 2013 30% of adults using social networks have their accounts set up to include location in their posts. In 2011 it was only 14%. • Among kids 18 and under 46% have location disabled

  5. Geo-tagging • http://mashable.com/2013/05/31/twitter-maps/

  6. Geo-tagging • If and when do you geo-tag? • What cites do you use?

  7. Most popular

  8. Geo-tagging • Reasons to geo-tag?

  9. Geo-tagging • According to Caroline Giegerich the 5 main reasons people geo-tag and use location based social media cites are: • Serendipity • Game dynamics • Personal diary • Sharing experience • Deals

  10. Game Dynamics • Rankings, awards, points, and prizes • Mapquest Vibe: create “vibe score” based on popularity, walkability, going out, edginess, shopping, “residentiaitly”, and “burbiness”. • Make it competitive • Proven • Sustainable?

  11. Personal Diary • Being able to look back on places and times in your life. • Capture all the places we have been in our life, because chances are we won’t remember them all.

  12. Geo-tagging • Reasons not to geo-tag?

  13. Geo-tagging • http://www.youtube.com/watch?v=j5fzCO850r8

  14. Geo-tagging • PRIVACY • Location is pretty personal, and in the hands of the wrong people can be very dangerous.

  15. Geo-tagging • Potential problems with giving out location: • People know when you are home/not home • People can look at the patterns in which you travel, making them likely to know where you will be before you are even there

  16. Geo-tagging • Potential ways to make geo-tagging safer • Don’t do it • Flickr has created new “geofences” that allow you to create a circle that determines who can see your post • Make sure your friends are your friends

  17. Geo-tagging

  18. Where is geo-tagging headed? • Harvard is now offering foursquare to prospective students. • Shopkick • http://www.youtube.com/watch?feature=player_embedded&v=esAPuqCQ5Z8

  19. Impact on society/culture? • Lost without posting location? • Consumer behavior? • Travel? • Privacy?

  20. References • Fox, Z. (2011). MapQuest vibe helps you feel like a local anywhere. Retrieved from: http://mashable.com/2011/10/13/mapquest-vibe/#_ • Zickuhr, K. (2013) Location based services. Pew Internet and American Life Project. • Kalmm, D. (2010) How universities can win big with location-based apps. Retrieved from: http://mashable.com/2010/09/22/universities-geo-location/

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