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Effective Media Campaigns

Effective Media Campaigns. We the Students http://ourrevolution.co/2011/09/how-to-start-an-awareness-campaign-for-your-cause/. Introduction.

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Effective Media Campaigns

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  1. Effective Media Campaigns We the Students http://ourrevolution.co/2011/09/how-to-start-an-awareness-campaign-for-your-cause/

  2. Introduction We all have some cause we are passionate about, whether it’s finding the cure for breast canceror raising awareness about environmental issues. But, what do you do if you are passionate about something that isn’t well known or doesn’t directly affect people in your area? Does it make it any better or any worse? The problem is still there and most likely you passion about it, is too. What do you do? Start your own awareness campaign!

  3. Step 1: Form a Committee • While it’s not unheard of for one person to get a project off the ground, it will make things easier if you have a helping hand or two or five. • You are in groups of 4-5 so you already have this step covered!!

  4. Step 2: Research • Research, research, research!! • You will need to present the facts about your cause and why people should pay attention to it. • Gather relevant facts and figures from credible sources that apply to your campaign.

  5. Step 3: Develop a Mission Statement • When you start marketing your awareness campaign, you’ll need to tell people exactly what it is you hope to accomplish and how you want them to help you do it. • Mission Statement = Focuses your energy and clarifies your purpose.When you try to write your mission statement, you will find that you have to really define what you are going to do.

  6. Step 4: Contact Experts • Whether it is in person or online article, find experts on the issue. • If it’s environmental, get in touch with scientists and environmental engineers from your area. If it’s medical, find doctors or other specialists. Explain your concerns and ask them what can be done to help. • Try to get a quote that you can use in future materials you make for your campaign—having a professional support your concerns will help make people stand up and take notice. • Keep a list of your contacts/sources, in case you need to go back to them.

  7. Step 5: Start Spreading the Word Ways to get the word out: • Create poster boards and signs to hang up around town. • Write letters to the editor of your local paper. • Set up a website and use social media to get the word out. • Hand out business cards. • Set up a table at a local fair or storefront. • Ask local businesses to help distribute your literature. • Hold a rally. *You will be creating a video, flyers and a website for your cause!!

  8. Step 6: Don’t Give Up! There are numerous ways you can start getting your cause noticed. The trick is to be creative, be confident, and be bold. What are you waiting for? Get out there and change the world!

  9. Awareness Videos Non-Smoking Awareness Campaigns Below are anti-smoking videos. Each is designed differently. Think about how you feel as you watch each. What emotions do they strike? (You may recognize some of them.) VIDEO #1: http://www.youtube.com/watch?v=tU97ktde_bg VIDEO #2: http://www.youtube.com/watch?v=2oHkTR4fXhE VIDEO #3: http://www.youtube.com/watch?v=87LyzUXFARE

  10. Awareness Images For Them, Anything Can Seem A Lot. Your ‘terrible’ meal could be the best thing that ever happen to them, so help them have a great meal. http://www.hongkiat.com/blog/creative-public-awareness-ads/

  11. Awareness Images Don’t Talk While He Drives. A powerful message on what could happen on the other side of the receiver, if you take his eyes off the road. http://www.hongkiat.com/blog/creative-public-awareness-ads/

  12. Awareness Images Don’t Swallow Other People’s Smoke. Looks very disgusting, but this is what it looks like when you take in secondhand smoke. http://www.hongkiat.com/blog/creative-public-awareness-ads/

  13. Awareness Images Dissolvent Pollutes Millions Of Litres Of Water. It’s never too late to make a change. http://www.hongkiat.com/blog/creative-public-awareness-ads/

  14. Awareness Websites Visit at least three of the following websites and notice how they are designed. What do you find effective? What do you find ineffective? http://www.guideinc.org/programs-services/services/public-awareness

  15. Review • T/F- Working as an individual is much easier than forming a committee to launch a PSA • T/F- A mission statement focuses your energy and clarifies your purpose. • In what ways can you spread the word about your cause? • What types of images best catches an audiences attention? • Which anti-smoking ad did you think was the most effective? Why?

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