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Group 2

Group 2 . Members: 英文 三 499110674 蘇松如 西 文碩 三 499116018 陳怡君 德語 二 400160569 朱 妤屏. Outline. Company & Products introduction Slogan & Commercial Film SWOT Analysis. LINE- Company.

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Group 2

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  1. Group 2 Members: 英文三 499110674 蘇松如西文碩三 499116018 陳怡君德語二 400160569 朱妤屏

  2. Outline • Company & Products introduction • Slogan & Commercial Film • SWOT Analysis

  3. LINE-Company LINE's developer is NHN Japan, a subsidiary of South Korea NHN Corporation and 100% invested by it. NHN Japan mainly engaged in search engine- NAVER, online games-Hangame, and portal site-Livedoor.

  4. LINE-Company In Japan, the website traffic of LINE is fourth-largest, after Yahoo, Google and FC2.

  5. LINE-Company 60% of overseas users

  6. LINE-Product What is LINE • Free calls and messages • Messages with fun stickers • Send video, photos and voice messages • Group messaging with your favorite friends • Customize your wallpapers

  7. LINE-Product LINE camera • Decorate your photos using a selection of over 700 original LINE stickers and over 100 frames. • share the photos on a range of SNS including Twitter, Facebook and LINE etc.

  8. LINE-Product LINE card • For all those celebrations, birthdays, and important events. • Choose a card from the massive selection and enter a personal message! • Send it to your friends, family and other loved ones using LINE.

  9. LINE-Product LINE brush • Have fun drawing with your fingers! • Create beautiful impressions from photos! • 27 stylish brushes & 15 photo brushes ! Share it using LINE & other integrated apps!

  10. LINE -Slogan

  11. LINE -CommercialFilm • Celebrity advertising • Messages: Free application & Cute Stickers function

  12. LINE -SWOT • Free • of charge • Know • well Asia Culture • Additionalproducts • Cute • stickers • Multi- • function • Multi-platform

  13. Cute stickers - Cooperate with designers

  14. LINE -SWOT • Free • of charge • Know • well Asia Culture • Additionalproducts • Cute • stickers • Multi- • function • Multi-platform

  15. Multi-platform

  16. LINE -SWOT • Free • of charge • Know • well Asia Culture • Additionalproducts • Cute • stickers • Multi- • function • Multi-platform

  17. Multi-function - Free calls, free messages - Send photo, video, audio message - Share location - Timeline - Special features: “Shake it” Official account (business enterprises or Artists)

  18. LINE -SWOT • Free • of charge • Know • well Asia Culture • Additionalproducts • Cute • stickers • Multi- • function • Multi-platform

  19. Additionalproducts

  20. LINE -SWOT Expression of stickers may not fit in western culture Support only 5 languages Weaknesses Doesn’t show status (online-offline) Can’t classify friends There is no support for Symbian devices

  21. LINE -SWOT The widespread adoption of smartphones worldwide Emerging Markets for Mobile Apps Opportunities

  22. LINE -SWOT Homogeneous competition Technology- revolution quickly and replace quickly Threats Quality depends on stability of Internet connection Privacy problem

  23. END THE

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