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Social Media Lead Generation Builds Marketing Superstars

Social Media Lead Generation Builds Marketing Superstars. Kipp Bodnar - @KBodnar32. Inbound Marketing Manager. Define: L ead. Please Tweet questions and comments to @ KBodnar32 The Hashtag is # SMLead . Lead Generation . Social Media . Misconceptions End Today.

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Social Media Lead Generation Builds Marketing Superstars

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  1. Social Media Lead Generation Builds Marketing Superstars Kipp Bodnar - @KBodnar32 Inbound Marketing Manager

  2. Define: Lead

  3. Please Tweet questions and comments to @KBodnar32The Hashtag is #SMLead.

  4. Lead Generation

  5. Social Media

  6. Misconceptions End Today

  7. Probelm

  8. Problem: Generating More Leads With Less

  9. 5 Steps

  10. Step 1: Get The Basics Right

  11. Landing Page Tips

  12. Offers That Rock

  13. Think Like Publisher

  14. Step 2: Maximize Content Discovery

  15. Abstract Concepts Framework: Maximizing Content Discovery for Lead Generation With Social Media Regular Content Creation Dedicated Monitoring 1 2 3 4 Consistent Sharing Prioritized Engagement

  16. Step 3: Create Conversion Ubiquity

  17. The New York Times Is The Competition

  18. Tweeting Landing Pages Doesn’t Kill Puppies

  19. Step 4: Test and Fail Fast

  20. Test Framework

  21. Abstract Concepts Framework: How to Test Social Media Lead Generation Strategies 4 Step 4: Set action items following the experiment. 3 Step 3: Conduct an experiment retrospective. 2 Step 2: Set methodology for gathering data for success criteria. 1 Step 1: Set a clear qualitative objective.

  22. Step 5: Optimize For Maximum Lead Flow

  23. Conversion Rates • Vs. Traffic

  24. Don’t Believe Me

  25. Source: Science of Lead Generation

  26. Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

  27. Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn

  28. Source: Science of Lead Generation

  29. The 5 Steps of Social Media Lead Generation Step 1: Get The Basics Right Step 2: Maximize Content Discovery Step 3: Create Conversion Ubiquity Step 4: Test and Fail Fast Step 5: Optimize For Maximum Lead Flow

  30. You’re The Star

  31. Don’t Wait

  32. End This Today

  33. ?’s@Kbodnar32Blog.Hubspot.com

  34. Slides:

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