1 / 11

Malden Mills

Malden Mills. Session 5. Case Outline. The Situation Background of Malden Mills Internal Context The Fire First Bankruptcy Second Bankruptcy Board Options. The Situation.

miranda-sweet
Download Presentation

Malden Mills

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Malden Mills Session 5

  2. Case Outline • The Situation • Background of Malden Mills • Internal Context • The Fire • First Bankruptcy • Second Bankruptcy • Board Options

  3. The Situation • 2004-The Malden Mills Board meets to decide whether to accept Feurestein’s proposal and return the company to its original CEO

  4. Background • Founded in 1906, led by three generations of Feursteins • Located in New England with plants in Vermont, Maine, and New Hampshire initially • Maker of knitted produts • Declared first bankruptcy in 1982 • Restructured the company and innovated with the introduction of Polartec and Polarfleece • Significant sells to L.L. Bean, Patagonia, Lands’ End, Pentagon and others

  5. Background (Continued) • Polartec was not patented • Competitors later captured much of the market with cheaper versions of the fabric • Had to adjust product mix when items went out of favor in the marketplace • Faced stiff revenue and margin pressures due to international competition and production capability overseas

  6. Internal Context • Feurstein: possessed passion, drive, courage and a strong belief in his abilities to succeed • Deep affection for the company and the community and enjoyed the strong support of key employees • Heralded in the press as a folk hero, “businessman with a heart” • Determined to rebuild: state of the art facility

  7. The FireDecember 1995 • Destroyed key buildings at the company’s headquarters-750,000 square feet in total • Pledge to rebuild in Lawrence attracted national/international media coverage • For sixty days, all employees were paid full salaries • 2/3 of workers return to work in 60 days • Insurance coverage limited to~ $300M

  8. First Bankruptcy • Why? • What was Feurstein’s mindset?

  9. Second Bankruptcy • Why? • What was Feurstein’s mindset?

  10. Key Decisions • Did Feuerstein’s have the leadership attributes needed to face the brutal reality of the situation? Why? • Is the demise of manufacturing firms like Malden Mills in the U.S. inevitable?  What material from this case supports your argument? • If you were the Malden Mills board in 2003, how would you advise the company on its CEO search?

  11. Board Options • Next Step

More Related