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Director Mu Liu

Director Mu Liu . Is the grass greener on the other side of the wall.. ? . The Culture Exchange our market sectors.. . Inbound Tourism and Travel Groups TT Trips (individual itineraries) MICE Public and Blue chip travel Inward Investment Public sector and regional development

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Director Mu Liu

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  1. Director Mu Liu Is the grass greener on the other side of the wall.. ?

  2. The Culture Exchangeour market sectors.. • Inbound Tourism and Travel • Groups • TT Trips (individual itineraries) • MICE • Public and Blue chip travel • Inward Investment • Public sector and regional development • Private Sector liaison & Introductions (SME – Blue Chip)

  3. China Is Changing

  4. Opportunity for Bristol • Chinese businesses are encouraged to .. • Invest in foreign business • Purchase key UK assets • Technology • Culture • Consultation • Education • Chinese Consumers want …. • Freedom of choice within their traveling • Shopping and adventure • Price is not necessarily king.

  5. Useful tips • Travel demands are enormous • However, demands are changing constantly • Growing middle class • Huge appetite for high standard service • Chinese are always in search of opportunities • Find your USP, utilise local wisdoms

  6. Thank you www.thecultureexchange.com

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