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Shareholders in Company D – Industry 43. Mounia Belkoura / Finance / December 2010 Hau Ping Cheng / Accounting / December 2010 Lan Ki Cheng / Business Administrations / December 2010. 5 Forces Analysis. BSG Strategic Group Map (Yr 16). North-America. Europe-Africa. Asia-Pacific.
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Shareholders in Company D – Industry 43 Mounia Belkoura / Finance / December 2010 Hau Ping Cheng / Accounting / December 2010 LanKi Cheng / Business Administrations / December 2010
BSG Strategic Group Map (Yr 16) North-America Europe-Africa Asia-Pacific Latin America
KSF • BSG • S/Q Rating • Celebrity Appeal • Retail Outlet Utilized • Real Footwear Industry • Customization • Ex. Custom shoes made possible with custom AdWords campaigns • International Expansion: Retail Outlet Utilized • Ex. Reebok on expansion outlook: opens another store at Mirdif City Centre in UAE • Customer Loyalty • Ex. Crossing The Line? Nike Fan Inks His Loyalty
Recommendation • Customers • Maintain S/Q rating. • Maintain the same quality level. • Ex. Sustain the percentage of superior materials used. • Employ more celebrities for endorsements. • For the purpose of brand recognition. • Increase the number of the retail outlets • Hence, it will increase company D’s market share. • Shareholders • Increase the dividend pay out. • Repurchase more treasury stocks.
Citation • DePaula, N. (2010). Crossing the Line? Nike Fan Inks His Loyalty. Retrieved Oct. 14, 2010, from Sole Collector. Web site: http://solecollector.com/live/all/crossing-the-line-nike-fan-inks-his loyalty/. • Mashni, R. A. (2010). Reebok on Expansion Outlook: Opens Another Store at Mirdif City Centre in UAE. Retrieved Oct. 14, 2010, from AME Info FZ LLC, United Arab Emirates. Web site: http://www.ameinfo.com/230449.html. • Hussain, S. (2010). Custom Shoes Made Possible with Custom AdWords Campaigns. Retrieved Oct. 14, 2010, from SEO CHIEF. Web site: http://seo-chief.com/custom-shoes-made-possible-with-custom-adwords-campaigns/.