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The Media

The Media. Wilson 12 A. Objective Questions. Who Governs. To What Ends. What public policies will the media support? How can we read the media for persuasion and information?. How much power do the media have? Can we trust the media to be fair?. Nature of the Media. Politicians need them

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The Media

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  1. The Media Wilson 12 A

  2. Objective Questions Who Governs To What Ends What public policies will the media support? How can we read the media for persuasion and information? • How much power do the media have? • Can we trust the media to be fair?

  3. Nature of the Media • Politicians need them • Use them (less party) • Great freedom in US • Freedom of Information Act (FCC licensing) • Private ownership • Profit Driven • Bias • Politicians fear them • Critical of them • Great Britain • Official Secrets Act • Publicly owned • French punishment • Italian ownership

  4. Party Press • Nature of the technology of the time • Highly partisan • Small circulation • Expensive • Elitist • Subsidized

  5. Popular Press • Population Shifts • New technologies • Rotary press • Telegraph • Mass readership • Profitable • Balanced • Sensationalized • Independent (even critical)

  6. Magazine of Opinion • Yellow journalism • Trustbusting • Muckraking • Investigative reporting • News services • National media corporations • Lighter News

  7. Electronic Journalism • Radio/TV • Reach voters directly • Fewer stories • Shorter sound bites • Many new outlets • Narrowcasting

  8. The Internet • Ultimate in free market news • No control • No regulation • Unlimited opinion • Candidate web sites • Back to grassroots?

  9. Types of National Media • Wire services • AP, UPI • Network news • Evening • TV Magazines • Internet • Cable • National Newspapers

  10. Roles of National Media • Set the tone • Better paid • More liberal • Gatekeeper • Issue selection • Scorekeeper • Horse Race elections • Watchdogs • Investigation

  11. Democratic? • Consider the following changes and characteristics of media in America, then comment on media as an institution in politics. • Youth have moved away from political coverage • Network news now covered by affiliates • Media is big profit industry • 4-5 large corporate providers • Many satellite outlets • Unregulated, free internet • Independent of government

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