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Snapshot of where we are

TALKING POINTS. 1. 2. 3. 4. 2013 data release. What’s next. What this means for advertisers. Snapshot of where we are. 3. bright. The future is looking. LTS PROVIDES ACCURATE REACH AND FREQUENCY. b eyond. LTS. THERE IS MORE TO CONSIDER. For actively consumed media OTS works.

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Snapshot of where we are

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  1. TALKINGPOINTS 1. 2. 3. 4. 2013 data release What’s next What this means for advertisers Snapshot ofwhere we are

  2. 3. bright The future is looking

  3. LTS PROVIDES ACCURATE REACH AND FREQUENCY beyond LTS THERE IS MORE TO CONSIDER

  4. For actively consumed mediaOTS works WHAT IS LTS? For passively consumed media OTS isn’t enough OTS

  5. OOHis part of every day life WHAT IS LTS? Visibility factorsin MOVE determine who will look and who won’t x x OTS no

  6. WHAT IS LTS? Likelihood To See (LTS)=Accurate R&F LTS

  7. Length of exposure

  8. Size & Location performance 85,500 74,500 DAILY LTS

  9. Understand and QUANTIFY beyond How LONG people look LTS Value of SIZE & LOCATION

  10. TALKINGPOINTS 1. 2. 3. 4. 2013 data release What’s next What this means for advertisers Snapshot ofwhere we are

  11. 4. loud & clear Themessage is

  12. 2 4 : 0 0 AM Source; Posterscope OCS

  13. 0 6 : 1 0 AM 10,500 daily contacts

  14. 0 7 : 4 5 AM 6,900 daily contacts

  15. 0 8 : 2 1 AM 5,500 daily contacts

  16. 1 0 : 2 6 AM 8,700 daily contacts

  17. 1 3 : 2 0 PM 8,000 daily contacts

  18. 1 4 : 4 8 PM 9,800 daily contacts

  19. 1 5 : 4 6 PM 32,000 daily contacts

  20. 1 8 : 1 5 PM 50,600 daily contacts

  21. 2 0 : 0 9 PM 21,900 daily contacts

  22. Thank you

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