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Digital Introduction

Digital Introduction. North America Channel Partner Module 051810. Why Digital?. Improved performance and extended range Clear, consistent audio quality Increased systems capability vs. analog Better spectrum efficiency Regulatory requirement.

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Digital Introduction

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  1. Digital Introduction North America Channel Partner Module 051810

  2. Why Digital? Improved performance and extended range Clear, consistent audio quality Increased systems capability vs. analog Better spectrum efficiency Regulatory requirement

  3. Digital Delivers:Improved Performance & Extended Range DIGITAL Area of improved audio performance ANALOG Good AUDIO QUALITY Poor SIGNAL STRENGTH Strong Weak

  4. Digital Delivers:Increased System Capabilities vs. Analog Clear Voice Range and quality Quick Communications Free form text. Canned messaging. Enhanced Call Management Selective private call, group call, group management. Security Inherently secure with encryption levels. Call Routing Dedicate specific slot as either voice or data. Dispatchand Control IP-based dispatch. Embedded telemetry I/Os. Location GPS tracking, vehicle reporting, etc.

  5. TDMA Digital Advantage

  6. TDMA Digital Advantage • Vertex Standard is committed to developing digital communications to bring customers a new choice in TDMA digital technology that provides: • double the capacity on existing licensed channels • increased coverage • longer battery life, and • superior audio performance.

  7. TDMA Digital vs. Analog:Doubles Spectrum Capacity 12.5 kHz 1 voice for each 12.5 kHz channel 1 repeater for each channel TDMA ANALOG Regulatory emissions mask 12.5 kHz TDMA • 1 channel divided into 2 time slots • 50% reduction in repeater costs • 40% increased battery life • Reduced need for combining equipment

  8. TDMA Digital Advantages Doubling of capacity in current spectrum High data rate for enhanced call features 40% increased radio battery life Effective transmit time cut in half with two-slot TDMA Overall battery consumption per call dramatically reduced 50% lower repeater costs vs other digital & analog Reduced combining equipment Global ETSI standard called DMR Developed by the European Telecommunications Standards Institute (ETSI) as a replacement for analog radio technology Globally available, open standard for greater flexibility

  9. Meets FCC requirement for user’s license to be on 12.5 kHz channels by Jan 1, 2013 Enables users to keep valuable 12.5 kHz channels and double capacity Meets FCC recommendation that users migrate directly to 6.25 kHz efficient equipment Meets requirements for manufacturers to have 6.25 kHz efficiency or equivalent built into radios 12.5 kHz TDMA is an equivalent TDMA Digital:Good For Narrowbanding

  10. TDMA 12.5 KHz vs. FDMA 6.25 KHz 12.5 kHz TDMA 6.25 kHz FDMA Spectrum Efficiency Twice the capacity in existing or new 12.5 kHz repeater channel Poor spectrum efficiency Radio Manufacturers Motorola, Vertex Standard, Tait, HYT Icom, Kenwood Licensing Fits into existing channel space Re-farming and new license required. Limited number of 6.25 licenses available End User Total Cost of Ownership Lower cost than equivalent 2-channel system; no combining equipment for <2 channels Additional cost to achieve spectrum efficiency gains. Need 1 repeater for each sub-channel; cannot combine repeaters to share antenna site

  11. TDMA Capacity Advantage vs. FDMA TDMA = Predictable doubling of capacity in existing 12.5 kHz channels. 12.5 kHz TDMA 6.25 kHz FDMA Source: DMR Association

  12. TDMA Delivers:Reduced Equipment Cost Combining Equipment Frequency 1 Repeater 1 Frequency 2 Repeater 2 Radio Groups Repeater Frequency 1 Combining Equipment 2-channel Analog or FDMA Digital SystemOne call per repeater & channel Radio Groups 2-channel TDMA SystemTwo calls per repeater & channel Reduced equipment cost Lower license cost

  13. TDMA vs. FDMA:Compare the Benefits Capability TDMA FDMA Achieve spectrum efficiency? Yes No Use existing licenses? Yes No Battery life improvement? Yes No Channels to repeater ratio 2:1 1:1 Combining equipment required? No Yes Simultaneous voice and data per channel? Yes No Open standard for more choices? Yes No

  14. Customer Opportunities for TDMA

  15. What to Expect From Vertex Standard Radios will operate in analog or digital mode No future software upgrades are required All digital capabilities are in the radio at product launch Can replace system one radio at a time, one channel at a time or the entire system Allow users to scan both analog and digital channels Will Vertex Standard digital radios work with MOTOTRBO? The ‘Standard’ isETSI DMR

  16. Get Prepared Future Tools from Digital Changes The Game Digital is not a new product…it’s a new technology, a new way of doing business. Preparation is key for success. Without it, you and your customers will be dissatisfied Read DMR Information Review and bookmark DMR Association website www.dmrassocation.org Sales and technical training Road shows & demonstrations End user sales & training tools Develop Customer Base Scout for prospects to switch to Vertex Standard Categorize and qualify your customers & opportunities

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