Barents 2010: Communications needs

1. Barents 2010: Communications needs Strategies & actions for macro-regions BSR INTERREG III B

2. SWOT analysis of the project’s communication Strategies & actions for macro-regions BSR INTERREG III B

3. Communications strengths of Barents 2010 • Scale of the project well-known among the members of the Barents Council, the Barents Regional Council/Committee and other Barents organisations • Barents Industrial Partnership meetings • Website as a potential key to both external and internal communication Strategies & actions for macro-regions BSR INTERREG III B

4. Communications weaknesses of Barents 2010 • Lack of co-ordination between the secretariat and the working groups • Lack of awareness of the project’s latest news and development • Low-profile website • ”We have heard about the project, but we’re not familiar with it” • Missed opportunities Strategies & actions for macro-regions BSR INTERREG III B

5. Communications opportunities for Barents 2010 • Scale of the project gives access to the target groups in the whole Barents region • Synergy effect and new ideas about sector programmes and pilot projects • Website as the main communication tool • Visible results of the project • New funding Strategies & actions for macro-regions BSR INTERREG III B

6. Communications threats to Barents 2010 • Missed opportunities because of lack of information • No visible results means no results • Problems with payments from JTS in Rostock • No further funding Strategies & actions for macro-regions BSR INTERREG III B

7. Short-term communication strategy • Drastically improve co-ordination between the secretariat and the working groups, and among all the participants of the project. • How? • Communication between the information manager, co-ordinators of existing sector programmes and WPs • Actively use www.barents2010.net Strategies & actions for macro-regions BSR INTERREG III B