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From app of the day to yesterday’s news? – The story of the Yearbook application

From app of the day to yesterday’s news? – The story of the Yearbook application. Christine Uhrlander Lindbom Statistics Sweden. The history. The present. The purpose. Strengthen the Statistics Sweden brand

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From app of the day to yesterday’s news? – The story of the Yearbook application

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  1. From app of the day to yesterday’s news? – The story of the Yearbook application Christine Uhrlander Lindbom Statistics Sweden

  2. The history

  3. The present

  4. The purpose • Strengthen the Statistics Sweden brand • Give easier access to the statistics through selection of particular statistics as well as annual data and time series

  5. The problem • Edition of printed book has continuously declined

  6. The idea Source: http://se.freepik.com/bilder-vektorer-fritt/iphone

  7. The idea Easy & fun Accessiblestatistics Modern Strengthen the brand Source: http://se.freepik.com/bilder-vektorer-fritt/iphone

  8. The solution • Budget reasons • Word documents • Ipad only • Functionality • Text search • Favorites • Share functions • Links • Comments • For free!

  9. The result • 1st week: 5000+ • 2nd week: “App of the day” by idg.se • 1st month: 14800+ • Six months: 20300+ • One year: 21350

  10. The way ahead 2012 • New free version for 2012 Yearbook • New features • Geotags • Interactive graphs • Same platform • 1st week: 4500+ • 1st month: 13700+ • Five months: 17620

  11. The experiences • Printed book 1000 copies  App x20 • Well received by media and blogs • Limited to the iOS-platform • Must bring additional value • How to measure usage?

  12. The future • Suggestion for 2014 • Printed version – ”coffee table book” • Mobile solutions for smart phones and tablets • Feasibility study 2012 • Implementation phase 2013

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