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"Boost Your Public Speaking Skills!" workshop at the Global Changemakers’ Euro-Africa Youth Summit in Brussels, June 2012.
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Boost Your Public Speaking Skills! Marc Jadoul June 25th, 2012. 1 All rights reserved © 2012 M. Jadoul
10 worst fears in the US 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Dogs Speaking in front of a group Heights Insects and bugs Financial problems Deep water Sickness Death Flying Loneliness People's Almanac, Book of Lists 2 All rights reserved © 2012 M. Jadoul
Public speaking is the process of speaking to a group of people in a structured, deliberate manner intended to inform, influence, or entertain the listeners. http://en.wikipedia.org/wiki/Public_speaking 3 All rights reserved © 2012 M. Jadoul
Some common pitfalls • Weak story, no structure • Too long, too much detail • No message, no call for action • Great content, boring speaker • Right audience, wrong pitch 4 All rights reserved © 2012 M. Jadoul
A good storyis like a delicious dish. It follows a recipe with a few ingredients that all blend together. The result is a creation that keeps the audience asking for more. 5 All rights reserved © 2012 M. Jadoul
Aristotle’s rhetorical triangle Credibility • Trustworthiness or reputation • Tone/style Ethos • Reasoning or argumentation • Facts, figures, case studies • Emotional or imaginative impact • Stories Pathos Logos Logic Emotion http://sixminutes.dlugan.com/ethos-pathos-logos/ 6 All rights reserved © 2012 M. Jadoul
A ttention I nterest D esire E vidence ) A ction ( 7 All rights reserved © 2012 M. Jadoul
Building a message house Umbrella Statement Key Key Key Message Message Message Foundation Burson-Marsteller 8 All rights reserved © 2012 M. Jadoul
C all F or A ction 9 All rights reserved © 2012 M. Jadoul
Discussion What would be a good storyline to present and promote the Euro-Africa Youth Summit? Think about your Umbrella Statement, Key Message(s) and Call for Action. How would you use the AIDEA rule to structure your presentation? 10 All rights reserved © 2012 M. Jadoul
W hat’s I n I t F or M e? 11 All rights reserved © 2012 M. Jadoul
Audience power map Expert Influencer Decider Authority/ expertise Spectator Controller Layman Decision power Low High 12 All rights reserved © 2012 M. Jadoul
Discussion How would you respond to the needs or these different audience styles? Imagine how each of them could behave during your presentation and Q&A? Decider – Influencer – Controller - Spectator 13 All rights reserved © 2012 M. Jadoul
The average attention span of an adult is 18 minutes. Keep your talk short or make sure that the first minutes include any material that you want your audience to remember. http://bodylanguagelady.blogspot.com/2009/12/ attention-span-grabbing-your-audiance.html 14 All rights reserved © 2012 M. Jadoul
Guy Kawasaki’s 10-20-30 rule 10 slides 20 minutes 30 point fonts http://blog.guykawasaki.com/2005/12/the_102030_rule.html 15 All rights reserved © 2012 M. Jadoul
Most people decide within the first 8 secondsof a presentation whether the speaker is worth listening to. Good morning... I am so glad that I got the opportunity to speak here in front of this audience... Thank you...It’s really a pleasure to be here today, blah, blah, ... 16 All rights reserved © 2012 M. Jadoul
P assion A uthority T rustworthiness H umility 17 All rights reserved © 2012 M. Jadoul
Only 7% of a message is conveyed by actual words or content. 38%is transmitted by tone of voice and volume of speech. The other 55% is delivered through non-verbal means. Albert Mehrabian, “Silent Messages” 18 All rights reserved © 2012 M. Jadoul
Exercise Repeat the phrase below with emphasis on different words. Does it change meaning of what you are saying? Ididn’t say it was your fault. I didn’t say it was your fault. I didn’t say it was your fault. I didn’t say it was your fault. I didn’t say it was your fault. I didn’t say it was your fault. I didn’t say it was your fault. 19 All rights reserved © 2012 M. Jadoul
Exercise Say it with (subtle) body language… Think about when you were in school and a teacher could make you understand something with just a look. “You bother me.” “You get on my nerves.” “You anger me.” “You disappoint me.” “You are joking.” 20 All rights reserved © 2012 M. Jadoul
Always be aware of possible cultural differences 21 All rights reserved © 2012 M. Jadoul
Want to read more? 22 All rights reserved © 2012 M. Jadoul
Want to keep in touch? marc.jadoul@alcatel-lucent.com http://www.linkedin.com/in/mjadoul http://www.facebook.com/jadoulm 23 All rights reserved © 2012 M. Jadoul
Thank You and… Don’t back away from passion! 24 All rights reserved © 2012 M. Jadoul