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Knowledge Creation and Social Collaboration (J.Boye 2013)

Presented at the J. Boye 2013 conference in Aarhus (November 2013).

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Knowledge Creation and Social Collaboration (J.Boye 2013)

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  1. KNOWLEDGE CREATION AND SOCIAL COLLABORATION IN THE DIGITAL WORKPLACE Marc Jadoul (@mjadoul) Marketing Director, Engage Advocate & member of the Alcatel-Lucent Digital Workplace Board - Aarhus , 6 November 2013 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  2. The only irreplaceable capital an organization possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it. Andrew Carnegie, 1919 Photo: Bell Telephone Mfg. Co. (1957) 2 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  3. ABOUT ALCATEL-LUCENT 500K+ CUSTOMERS (ENTERPRISE) 2012 revenues €14.4B MIT Top 50 “World's Most Innovative Companies” 1M+ NETWORKS 7 Nobel prizes Collaboration with 250+ universities ~70,000 employees 2012 R&D/Sales 16.1% DJSI Technology Supersector leader VDSL2 vectoring 400G photonic XRS Core router 400G IP DSL vectoring Carrier cloud lightRadio™ Motive Customer Experience (*) 1Q2013 figures 3 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  4. MULTI-NATIONAL COLLABORATION IS A MUST RUSSIA ROMANIA POLAND SLOVAKIA IRELAND UK BELGIUM CANADA FRANCE GERMANY NETHERLANDS ITALY SPAIN TURKEY SOUTH KOREA USA CHINA TAIWAN ISRAEL INDIA SINGAPORE BRAZIL Presence in 100+ countries AUSTRALIA Executive Briefing Centers Research Centers IP Transformation Centers Product and Solution Development Centers Bell Labs 4 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  5. WHAT EMPLOYEES WERE ASKING FOR (2009) COMPANY-WIDE 1 2 White & Yellow Pages A Single Workplace ME Who I am Where I am What I know Who I know The communities I belong to to manage :  My profile (myself)  My network  My communities  All functionalities      COPs COIs I belong to communities   I get visibility 3 4 5 6 Keep Informed Get In Touch & Communicate Find & Publish Share & Build People / Experts/ Groups Content : Documents, Links, webcast, … Projects, experience, success stories … Subscribe to alerts Get news Consult statistics … Comment / rate … Ask questions / Talk (IM) See each other … Post/share ideas Organize/animate events Create/join Workplace …                7  In a User-friendly Environment Source: Alcatel-Lucent “Reconnect people” taskforce, 2009 5 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  6. connect contribute collaborate 6 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  7. BASED UPON SBS Company Facebook Connect, collaborate, contribute Relevant for YOU Also non work- related content NOT yet another IT tool NOT a document storage system Changing the way we work Content driven You can reach more people User owned You can find stuff faster 7 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  8. April 6th, 2010: BETA LAUNCH 100 100members 1 1 group April 29th, 2010: SOFT LAUNCH 3,000 3,000members 200 200 groups June 21th, 2010: OFFICIAL LAUNCH 12,000 12,000members 800 800 groups April, 2011: AFTER 1 YEAR 52,000 52,000members 3,000+ 3,000+ groups April, 2013: AFTER 3 YEARS 74,000 74,000members 4,000+ 4,000+ groups 8 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  9. BEATING THE 99-9-1 RULE (DAILY USAGE) 252 NEW CONTENT 120 LIKES 221 RESPONSES 4,497 SEARCHES 16,746 VIEWS 46,143 (2012 average) NOTIFICATIONS (daily averages, April 2013) 9 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  10. WHAT USERS ARE TELLING US 71% EASIER 55% EASIER 60% EASIER CONNECT |Easier to be more aware of other areas COLLABORATE | Easier to find information and expertise CONTRIBUTE |Easier to reach, ask, share, advertise … (April 2011) 10 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  11. SOME LESSONS LEARNED… COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  12. SOCIAL TECHNOLOGIES UNLEASH NEW MODELS FOR IN-COMPANY COMMUNICATION AND COLLABORATION f(2N) f(N) SHAREPOINT & WIKIS, GROUP AUTHORING, AUDIO & VIDEO CONF, ETC. TRADITIONAL INTERNET & INTRANETS, EMAIL LISTS, PODCASTS, WEBINARS, ETC. f(N2) SOCIAL NETWORKING, TAGGING & RATING, (MICRO) BLOGGING, ETC. 12 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  13. BREAK DOWN ORGANIZATIONAL SILOS Photo: aadezyn.com 13 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  14. CREATE A WIN-WIN MODEL FOR ALL STAKEHOLDERS 14 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  15. EARN THE BUY-IN OF MIDDLE MANAGEMENT (GARETH KEENAN in the UK) Photo: woahh.com 15 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  16. EXECUTIVE SPONSORSHIP IS KEY … and I am going to marry the finest woman I ever met ... Tell the new Mrs. [name] we congratulate her with the upcoming marriage! – Ben 16 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  17. NURTURE EARLY ADOPTERS AND ADVOCATES P U S H ROMOTE SE HARE ELP Picture: Joseph Tey on www.greenchameleon.com COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  18. MIX FORMAL AND INFORMAL COMMUNITIES FORMAL (COPs) INFORMAL (COIs) BLOGS 18 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  19. ENFORCETAGGING AND PROFILING I know all about IPv6 spoofing… I love watching pictures… 19 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  20. STIMULATE CREATION OF ‘OPEN’ GROUPS PRIVATE/SECRET MEMBERS ONLY OPEN Please, join my list… Join our community! Can I join your group? Increased collaboration, transparency and trust 20 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  21. ADOPT A LIGHT GOVERNANCE MODEL Source: onefte.com 21 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  22. MEASURE REAL VALUE We saved 450 minutes/week in project status conference calls. I have been working 11 years with this company and because of Engage, I feel more connected with my colleagues now. Got better answers to questions in 30 minutes vs. hours. I was able to contribute to new and different parts of business. Photography CoI led to a cost-saving idea: reuse employees’ images in marcom materials instead of paying for professional stock photos. Strong’Her, an informal community of male and female employees is unofficially shaping the company’s thinking on gender dynamics. 22 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  23. MAKE IT AND HR WORK TOGETHER 82% 77% 70% 67% Cultural Gurus Dinosaurs 16% 13% 11% 3% % who say there is a connection between IT tools, services and policies and company culture % who say there is a connection between IT tools, services and policies and employee recruitment or retention % who say HR has more influence with regards to technology decisions than 3 years ago % who say there is a great amount of communication between business leaders and IT Source: Alcatel-Lucent, 2012 23 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  24. SEVEN HABITS OF HIGHLY SUCCESSFUL COMPANIES 1. They put high end mobile technology in the hands of their employees. 2. They leverage the employees' personal technology. 3. They use IT to equip workers with useful tools and drive a healthy culture. 4. They seek out leaders with poise, not drones who follow direction. 5. HR and IT communicate to improve culture and recruitment/retention. 6. They understand that employees need to take breaks. 7. They are culture forward — success or failures are rooted in culture. Source: Alcatel-Lucent, 2012 24 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  25. www.transforming-business.net 25 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  26. A COMPONENT OF THE DIGITAL WORKPLACE “SOCIAL” (COMMUNITIES) •Discovering, learning , sharing and collaboration •Real time, dynamic, unpredictable “CONTENT” (COLLABORATION) •Team and project collaboration •Creative, coordinated, goal-oriented THE DIGITAL WORKPLACE SHAREPOINT & WIKIS “MANAGED” (INTRANET) •Official communication & managed information •Authoritative, stable, reference INTRANET PORTAL & PAGES Based upon: Jane McConnell, www.netjmc.com 26 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  27. A JOURNEY, NOT A DESTINATION … 2013 2009 2011 2012 2010 … Blogs Wikis Sharepoint Intranet portals + Engage II (Jive 5) + “No email days” + Comment & Rating (Intranet) + ALU TV (Youtube like) + Livebloging, Livechat + Social Sharepoint (pilot) + Café Wiki + Engage(Jive 4) + Café Engage + Home 2.0 + Engage III (Jive 6) + Ask@Ben + Yammer Photo: blisterdirect.com 27 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  28. WANT TO KNOW MORE? (presentation) (white paper) http://www.slideshare.net/mjadoul 28 COPYRIGHT © 2013 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

  29. marc.jadoul@alcatel-lucent.com www.linkedin.com/in/mjadoul @mjadoul

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