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Broadcast Media
Out- of-Home
“Other” Media
Hodge- Podge
Media Mania
Broadcast Media Out- Of-Home “Other” Media Hodge- Podge Media Mania Publications $100 $100 $100 $100 $100 $100 $200 $200 $200 $200 $200 $200 $300 $300 $300 $300 $300 $300 $400 $400 $400 $400 $400 $400 $500 $500 $500 $500 $500 $500
Magazines share many characteristics with this type of advertising media.
What Are Newspapers?
A publication That you might Receive if you Live in a suburb Or rural area
What is A community Newspaper?
Examples include Business Week, Fortune, And BrandWeek.
What are Business Magazines?
The term For newspapers That serve younger, Trendier crowds Interested in the arts And entertainment
What are alternative- Press Newspapers?
The two Types Of broadcast media
What are Television And radio?
A 30-minute Commercial Featuring skin-care Products.
What is an Infomercial?
Four examples Of network Television channels
What are ABC, CBS, NBC, and Fox?
The technology That allows local Radio stations to broadcast Their programming beyond The local area.
What is the Internet?
Because their Advertisements last only As long as they are on The air
Why are broadcast Media considered “time” media as opposed To “space” media?
The purpose of out-of Home media
What is to reach People when they Are away from home?
Advertisements Located on buses And bus shelters.
What are Transit posters?
Another name For Billboards.
What are Poster Panels?
People wearing Or holding signs To advertise a Business or product
What are Human Directionals?
Large, elaborate Electrical signs
What Are Spectaculars?
An advertisement Shown on a 40-foot Screen prior to a Blockbuster hit.
What is movie Theatre Advertising?
An example is An actress on a sitcom Using an Apple Computer.
What is product Placement?
Your business Is using it if Identified in the Yellow Pages
What is directory Advertising?
It includes Providing a telephone Number so that customers Can contact Your business
What is Telemarketing?
A pen inscribed With “DECA” On it is an Example.
What is specialty Media?
Two forms Of direct mail
What are Printed mail And Electronic Mail?